The Power of People

Experience. Energy. Excellence.

These are the hallmarks of the Bianchi PR team – seasoned career PR veterans who do whatever it takes to help generate superior results for some of the best business-to-business automotive, mobility and related professional service firm clients in the world.

Jaclyn Bussert

Account Executive

Joined Bianchi PR:

2011

Education:

BS – Public Relations, Eastern Michigan University

Experience:

I started my PR career here and have had the opportunity to work with clients across a variety of industry sectors, including Cooper Standard, the Steel Market Development Institute, Johnson Controls, the Brooks Kushman law firm and the National Defense Industrial Association.

What I like about Bianchi PR:

Having the opportunity to work with and learn from the talented team we have here at Bianchi PR. Getting to work with great clients and media is the cherry on top!

Favorite PR Success:

My very first “solo” project was publicizing a major client’s unique community relations program that combined sustainability, leadership training and summer jobs for Detroit students. We helped the client generate a record amount of print, online and TV coverage.

My role here:

As an account executive, I assist and support our account teams in a variety of public relations activities for several of Bianchi PR’s clients – including media list development, newswriting, coordinating interviews and tracking and documenting coverage. I also direct the agency’s internship program and mentor our interns.

For fun I:

Spend time with family and friends; and in my free time enjoy photography; baking and cooking; reading.

People would be surprised to learn that I:

Played softball for 12 years. Starting with T-ball at age five through my senior year on the high school varsity team, you would find me on the softball field every spring and summer.

Favorite quote:

“Whether you think you can or you think you can’t, you’re right.” – Henry Ford