Archive: February 2012

7 Tips: Pitching Stories in the New Media Age

Posted Feb. 15th 2012

With so much attention being paid to social media and PR 2.0 these days, a great deal has changed for PR practitioners. Yet it’s important to take a minute, go back to basics and get a refresher on the things that still lay the groundwork for any successful PR campaign. Knowing how to effectively pitch your ideas […]

8 Questions to Ask in Your PR Agency Search

Posted Feb. 7th 2012

Choosing a PR firm that is the right fit for your company – in terms of size, as well as experience – is crucial to the success of your PR program. Once you’ve outlined your goals, needs and budget, you are prepared to meet with potential PR agency matches.  Here are seven key questions to […]