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Just as the COVID-19 pandemic abruptly halted most press events, tradeshows, customer events and news conferences many communicators rely upon to share news, one of Bianchi PR’s clients took a bold step in the virtual revolution.
Global automotive supplier Freudenberg Sealing Technologies developed a virtual event platform to help it tackle its extensive calendar of industry and customer events.
According to Freudenberg’s communication team, this customizable virtual event space has the same look and function of a traditional event booth, but has the flexibility to be easily and cost effectively customized for various event types, themes and formats.
“We can adapt this virtual space precisely to the needs of each user. There are almost no limits to the technical possibilities,” Freudenberg Sealing Technologies Communication Manager Sylca Kleiner notes. “Another advantage is that – in contrast to onsite trade fairs – we can cover several trade fairs or topics at the same time. You can picture this by visualizing numerous other meeting rooms beyond the virtual lobby that we can open up as needed.”
According to Kleiner, a visitor enters a virtual lobby, which is designed based on Freudenberg’s familiar trade fair look. It contains large-scale images, video screens and colorfully lit tables. On a display board, the guest can see key topics, which can be a mix of downloadable product information, videos and 3D models.
Other possibilities for the virtual platform include interactive formats, such as virtual presentations, conferences, tech days or any other form of exchanges with customers and business partners.
Michael Scheuer, Senior Vice President Corporate Communications, sees the virtual exhibitor space as a tool that can be utilized to increase sales and attract new customers.
“We offer the sales department a cutting-edge and high-quality presence. In this virtual space, our colleagues can meet customers and interested parties without being physically close to them. This is in line with our travel restrictions during the coronavirus pandemic and will also greatly reduce travel costs in the long run.”
For communication professionals interested in exploring a virtual trade booth for their company, Kleiner and Scheuer offered the following insight:
Freudenberg currently has eight requests for virtual event preparation. Further, according to Kleiner, some segment directors are considering creating a specific room to use throughout the whole year to invite customers and present updated information about different products and applications.
“Facing a persistent unsecure future in regard of in-person events and live meetings I assume requests will increase for 2021,” Kleiner believes.
Have a tip to share? Post it in the comments section to help progress the virtual trade booth evolution!