The Top 9 Reasons to Participate in CES 2024: Accelerating Success for Automotive Suppliers and Mobility Technology Start-ups

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Building on the resounding post-pandemic success of CES 2023, we present to you the top nine reasons why CEOs, CMOs, and marketing and PR executives of automotive suppliers and mobility technology start-ups should make it a priority to participate in CES 2024, which is slated to run January 9-12, 2024.

Unmatched Global Media Exposure:

CES is an international platform that attracts an impressive array of journalists, industry influencers and media representatives. In 2023, the event garnered the attention of over 4,800 journalists from around the world, providing unparalleled media exposure opportunities for participating companies. (2024 media attendance is expected to be even larger.)

By being part of CES 2024, with the right help, your brand could receive invaluable global coverage, significantly enhancing your market visibility.

Networking Opportunities Galore:

With thousands of decision-makers and top executives from hundreds of automotive suppliers and mobility technology start-ups and scale-ups participating, CES offers a unique opportunity to connect with key players in the industry. Building relationships with these influential industry leaders can open doors to strategic partnerships, investment opportunities, and potential clients, propelling your business to new heights.

From established industry leaders to emerging disruptors, CES provides a vibrant ecosystem for networking, collaborations, and partnerships that can catalyze your business growth.

Unveil and Showcase Your Innovations:

CES is renowned as the platform for groundbreaking innovation and product launches. In 2023, over 200 automotive suppliers and mobility technology start-ups unveiled their cutting-edge solutions, generating significant buzz and industry recognition. By participating at CES 2024, you can leverage this influential platform to showcase your latest technologies, demonstrate your expertise and captivate a global audience.

Stay Ahead of the Competition:

CES is the ultimate barometer for the latest trends and emerging technologies in the automotive and mobility industry. By participating in CES 2024, you will gain firsthand insights into the most innovative advancements, giving you a competitive edge.

Understanding the constantly shifting landscape and foreseeing future trends can help you align your strategies and stay ahead of your competitors.

Industry Validation:

Participating at CES boldly demonstrates that your company is at the forefront of automotive innovation. Over the years, CES has increasingly featured a vast array of automotive suppliers, signaling to the industry and investors that CES is a hotbed for groundbreaking mobility solutions. By showcasing your products at CES 2024, you validate your expertise and gain credibility, fostering trust and confidence among potential partners, investors and customers.

Test Market Reactions:

CES offers a unique opportunity to gauge market response and receive real-time feedback on your products and services. The event provides a diverse and engaged audience which is eager to experience and evaluate the latest mobility technologies. By interacting with attendees, industry experts, media and influencers, you can gain valuable insights, refine your offerings, and optimize your go-to-market strategy.

Drive Media Engagement and Relationships:

CES provides an ideal platform to amplify and strengthen your public relations efforts. Engage with journalists, industry influencers and media representatives to generate impactful coverage for your brand and establish new relationships that can yield future media coverage.

By leveraging CES as a launchpad for your press announcements, media interviews, product demonstrations and thought leadership initiatives, you can catapult your brand to new heights of visibility and recognition.

Collaborate with Start-ups, Scale-Ups and Incubators:

As a hub of entrepreneurial spirit, CES attracts a huge number of incubators, start-ups and scale-ups focused on automotive and mobility technologies – all looking for the right partners who can help them achieve commercial success.

Engaging with these dynamic innovators can foster collaboration, spark new ideas, and uncover potential investment and revenue opportunities. By participating in CES 2024, you can tap into the start-up ecosystem and drive innovation through mutually beneficial partnerships.

It’s Where the Future Happens:

CES is the epicenter of transformative technology and pioneering ideas that shape the future – especially in the automotive and mobility industry. By immersing yourself in this futuristic environment, you gain a front-row seat to witness emerging trends, disruptive concepts and visionary thought leadership. Embrace the spirit of innovation at CES 2024 and be inspired to revolutionize your industry.

In summary, CES 2024 will present an unparalleled opportunity for CEOs, CMOs, and marketing and PR executives of automotive suppliers and mobility technology start-ups to supercharge their success.

With its global media exposure, extensive networking opportunities, industry validation, and a glimpse into the future, CES is the ultimate stage for innovation and growth.

If you want to propel your brand forward, connect with industry leaders, and make an indelible impact on the automotive and mobility landscape, CES 2024 awaits your involvement.

For exhibit information, visit CTA’s CES website here. And for ways to maximize PR and media relations value at CES2024, contact us at .

Author: Jim Bianchi

Jim is president and founder of Bianchi PR. He has more than 40 years of B2B PR experience in corporate and agency settings and specializes in the automotive and mobility sectors, having worked with several of the world’s top automotive suppliers, consultants and mobility tech start-ups.

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