CES 2023 is around the corner! How is your planning going?
With less than 100 working days left until the show, your CES planning should be in full swing. With the event being virtual in 2021 due to the pandemic and in-person attendance still affected by COVID in 2022, it’s challenging to predict exactly how 2023 attendance will turn out. But early indications look to be positive, especially for automotive and mobility companies, as travel begins to return to more normal levels.
For those in the midst of planning, insights can be gained from looking back. The audited data from the CES 2022 show is one source of information that can provide some useful data points to the automotive and mobility technology companies looking to engage in CES 2023.
Check out these five data points we found in the Consumer Technology Association’s “The Global Impact of CES 2022” attendance summary:
Plan for both the in-person and virtual attendee. As we have seen from other recent events, attendance is still hard to predict. Some conferences and shows are seeing success as they return to in-person events, yet some companies (and countries) remain cautious or restrictive about travel. At CES 2022, attendance was similarly split between in-person and virtual with 44,440 people attending in-person and 40,100 participating virtually. Absent major surges in the pandemic, we expect in-person attendance to climb toward pre-pandemic levels.
Anticipate an international, diverse audience. Most recent data suggests that the CES show continues to attract an international audience – a solid opportunity for automotive and mobility suppliers working to expand their customer base and global presence. CES 2022 reported that:
Additionally, “The Global Impact of CES 2022” attendance summary shared that 144 countries, territories and regions were represented in CES’s international audience.
Media attendance dipped in 2022. Interestingly, media attendance took a downward trend at CES 2022 with a total of 3,182 journalists in attendance: 1,875 in-person and 1,307 virtually. For comparison, CES 2021 reported 5,535 verified media, which was a 15% decrease from CES 2020.
Of the more than 3,000 media who participated in CES 2022, 59% were domestic and 41% were international. This was a slight change in dynamic from the prior year, where 46% of its audience was international, with visitors from 167 countries, regions and territories in virtual attendance.
Interestingly, the media were busy! There were more than 177,000 stories produced from the 1,665 media outlets that covered the 2022 event.
We anticipate a strong showing by the select group of media that cover automotive and mobility technology, as many top journalists like John McElroy consider CES “the best auto show in the world.”
Expanded conference programing. The CES 2022 conference program expanded quite a bit from the prior year. For comparison:
So, we expect a stronger conference agenda, as well as pent-up demand for people to interact, to increase in-person attendance by customers and media in 2023.
CES continues to draw global exhibitors. It’s no secret that CES attracts the world’s top tech companies … and the proof is in the numbers!
There were 2,279 total exhibitors at CES 2022 and … interestingly … 69% – or 1,563 – of these were international companies representing 58 countries, territories and regions.
With more vehicle-related companies involved than ever before, as new companies involved in the new technologies needed for the electric vehicle, autonomous, connected and shared mobility movements, the extra space added with the new exhibit hall is likely to hold more mobility-related booths than ever.
And with all of these companies l trying to catch the eye of top journalists covering the industry at the show, it is essential to avoid missteps in your CES planning if you want to maximize your time … and maximize your considerable investment of resources.
If you’re interested in CTA’s full “The Global Impact of CES 2022” attendance summary, please visit: https://www.ces.tech/about-ces/global-impact-of-ces-2023.aspx
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Author: Adriana Van Duyn
Adriana is an account supervisor at Bianchi PR with 18 years of B2B PR experience representing clients across the automotive, mobility and industrial sectors.