Gear Up for the Future: CAR MBS Supercharges Industry Knowledge

For more than 50 years, the Center for Automotive Research (CAR) Management Briefing Seminars (MBS), held in August near Traverse City, Michigan, have been among the most important events for thought leadership in the North American auto industry. This year, as CAR has revitalized MBS to meet the industry’s changing needs, Bianchi PR asked CAR marketing executive Mark Garrison to give us a preview of the 2024 rendition.

Auto gurus, listen up! Center for Automotive Research is supercharging the Management Briefing Seminars (MBS) and it’s not for the faint of heart. This ain’t your grandpa’s industry conference – it’s a knowledge injection straight from the future of mobility.

Ditch the dusty lectures. The all-new MBS is a high-octane forum where industry titans and thought leaders dissect the issues that matter most. Buckle up for deep dives into CAR’s groundbreaking research. We’re talking exclusive highlights from our Battery Industry Training Needs Assessment, giving you the lowdown on the skills gap and how to bridge it. Plus, get the inside scoop on EV Affordability and the real-world strategies to make electric vehicles accessible to all. And that’s not all – get ready to crack open the Book of Deals and see how the industry’s biggest investments are shaping the future.

But CAR MBS isn’t just about the data. We’re all about the “so what” that propels your business forward. These seminars are a masterclass in translating cutting-edge trends into actionable insights. Imagine emerging with a roadmap, not just a stack of conference swag. That’s the power of the new CAR MBS experience.

The revamped MBS reflects the complex ecosystem of the modern automotive industry. Buckle up for discussions on the propulsion shift – electric, hybrid, or something entirely new? We’ll have the experts breaking it down. Dive deep into batteries & materials circularity and explore sustainable solutions for the future. Want to see the future of racing? We’ll have the lowdown on technology in motorsports pushing the boundaries of speed and innovation. And how about software defined vehicles? Get ready to unlock the potential of code that’s reshaping the way we drive.

Here’s the cherry on top: the all-new MBS boasts a powerhouse lineup of keynote speakers. Industry titans like Robert Lee, President of LG Energy North America, and Allan Swan, President of Panasonic Energy North America, will share their insights on the future of battery technology. Plus, get strategic perspectives from Joe Hinrichs, President & CEO of CSX, on the evolving transportation landscape. And the grand finale? We’re thrilled to announce the addition of Mark Reuss, President of General Motors, to the lineup.

“With our industry in the midst of historic transformation, the Management Briefing Seminars is more important than ever, especially for collaboration and innovation. I’m honored to be asked to speak at this year’s event and look forward to thoughtful discussions about that transformation and the future of the auto business.”
– Mark Reuss, President, General Motors

So, ditch the conferences stuck in neutral and join CAR at the all-new MBS, August 5-7 in Traverse City, Michigan. It’s gonna be a wild ride packed with groundbreaking research, industry expertise, and the knowledge to propel your business towards the automotive future. Buckle up, auto gurus, and get ready to shift into high gear!

Learn more or register to attend this in-person only event at

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