Blog

Archive: March 2013

How to Get the Most Out of Your PR Firm – Part 1

Posted Mar. 20th 2013

We are all trying to maximize value these days. Get more for our money. Squeeze more results from a smaller budget. Focus more effort on higher return activities and less effort on low-return projects. PR is no different. But in an era marked by hammering vendors, squeezing suppliers and conducting auctions to drive costs down, […]

Business Best Practices: High 5 – Giving Credit Where Credit is Due

Posted Mar. 12th 2013

(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) As communicators it’s easy to get wrapped up in the chaos that is often our day-to-day work life. In these times, I find it is more important than ever to acknowledge those that are making it just a bit easier to do what you […]

New Tools, Old Rules: Social Media Policy

Posted Mar. 5th 2013

(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) When asked about social media policy, I once heard a PR executive sum it up in this way: “It’s just new tools, old rules.” Social media has indeed given professionals a new set of tools in our collective toolbox and with that comes the […]

SUBSCRIBE TO RSS