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Archive: March 2011

PR Retainers Are Long Gone. Aren’t They?

Posted Mar. 3rd 2011

Client demands for accountability, stringent cost-cutting and pay-only-for-placement scenarios have killed traditional PR agency retainers, haven’t they? Not really.  Surveys of independent PR firms continue to show that approximately one-half of clients are on some type of retainer. So why would a client agree to a retainer? The better question is: Why wouldn’t a client […]

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