Archive: August 2009

Seven Reasons B2Bers Ignore Social Media

Posted Aug. 12th 2009

“Twitter? Facebook? LinkedIn? YouTube? Social media? We don’t need social media … that’s for teenagers and consumer goods … not our kind of business.” … at least that’s what some business-to-business executives seem to think. If you deal with someone who thinks this way, you might be interested in the following reasons (excuses?) and responses: 1) Social media is […]

Preparing for Bad News

Posted Aug. 3rd 2009

People tend to avoid thinking about worst case scenarios, often hoping such situations will never occur or if they do, they will just work themselves out. As communicators, we are going to have to deal with these situations … and we won’t get a second chance. So a little preparation can go a long way. When […]