Seton Co. Selects Bianchi Public Relations, Inc. as PR Agency of Record

Posted Dec. 17th 2007

Troy, Mich., Dec. 17, 2007 – Seton Co., a leading global supplier of leather for automotive interiors, has named Bianchi Public Relations, Inc. as its public relations agency of record. The announcement was made by James A. Bianchi, president of Bianchi PR.

The full service public relations company will provide public relations planning, counsel and media relations assistance to the automotive supplier which is headquartered in Norristown, Pa. and has locations in North America, Europe, Asia and Africa.

Bianchi PR will execute an on-going, proactive and focused media relations campaign to highlight and reinforce Seton’s rich history, global presence, innovative design capabilities and deep understanding of trends and issues in the automotive industry.

Through the campaign, Bianchi PR will also promote Seton’s commitment to environmentally friendly practices and the advancement and proper use of sustainable resources.

An award-winning PR agency based in Troy, Mich. and founded in 1992, Bianchi Public Relations is among Michigan’s largest PR firms. Offering national reach and local specialization, the firm is an affiliate of The PR Collective, a public relations network of more than 30 independent agencies across North America.

The firm’s client experience includes the aftermarket, association, automotive, construction, consulting, design, e-business, education, engineering, financial services, health care, industrial, insurance, legal, manufacturing, not-for-profit, professional services, real estate and technology sectors.

Jim Bianchi

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