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Troy, Mich., March 2, 2020 – SAE International (www.sae.org), the global association focused on connecting and educating mobility professionals to enable safe, clean, and accessible mobility solutions, has selected Bianchi Public Relations, Inc. to provide specialized PR and media relations support in Detroit and Silicon Valley in 2020.
Dave Colson, marketing communications director for SAE, and James A. Bianchi, APR, president of Bianchi PR, made the announcement. Terms for the engagement were not disclosed.
According to Colson, Bianchi PR will conduct targeted media relations programs to build awareness of SAE’s activities, membership benefits and value proposition in the crucial Detroit and Silicon Valley markets.
Bianchi PR’s affiliate in the San Francisco Bay area, Landis Communications, Inc., will provide on-the-ground support in this tech-focused region, as SAE increases its outreach to technology firms and start-ups serving the mobility space.
Bianchi PR will also provide media relations support for North America’s largest technical mobility event, the SAE World Congress Experience – SAE WCX 2020 – slated for April 21 – 23 at Detroit’s TCF Center (formerly Cobo Center). At this event, some 9,000 forward-thinking professionals – including mechanical, electrical and software engineers and R&D professionals from automakers, automotive suppliers, technology start-ups and academia – will convene to shape the future of mobility.
“We are excited to work with Bianchi PR and Landis Communications as SAE International continues to evolve our mission to advance mobility knowledge and solutions for the benefit of humanity,” said Dave Colson. “We are confident that their expertise will allow us to further engage and reach partners in Detroit and Silicon Valley.
Headquartered in Warrendale, Pennsylvania and at the forefront of mobility since its founding in 1905, SAE International also operates regional offices in Troy, Michigan (near Detroit), Washington DC, London and Shanghai to serve its members.
About SAE International
SAE International is a global association committed to advancing mobility knowledge and solutions for the benefit of humanity. By engaging nearly 200,000 engineers, technical experts and volunteers, we connect and educate mobility professionals to enable safe, clean, and accessible mobility solutions. We act on two priorities: encouraging a lifetime of learning for mobility engineering professionals and setting the standards for industry engineering. We strive for a better world through the work of our philanthropic SAE Foundation, including award-winning programs like A World in Motion® and the Collegiate Design Series™. More at www.sae.org.
About Bianchi PR
With special expertise in business-to-business PR and social media for automotive and mobility technology suppliers – and the professional organizations that serve them – Bianchi PR was founded in 1992 and is ranked the top independent PR agency based in Metro Detroit, according to PRWeek’s rankings of PR firms. The PR firm is also ranked among the top PR firms nationally in the technology sector by O’Dwyer’s, a leading public relations industry publication.
Along Bianchi PR’s ongoing business-to-business PR clients are Adient, BASF Refinish Coatings, Cooper Standard, Freudenberg Sealing Technologies, Rolls-Royce Power Systems MTU brand, Schaeffler Group and Yanfeng Automotive Interiors. The firm’s experience also includes work with automotive technology companies such as ZF / TRW and Valeo, as well as multiple consulting firms and industry trade organizations. For more information, visit www.bianchipr.com/ or call 248-269-1122.
Bianchi PR is a member of the Public Relations Global Network (PRGN), one of the world’s largest international public relations networks. Clients across six continents depend on the combined resources of PRGN to deliver targeted public relations campaigns in markets around the world. With revenues of more than $101 million, PRGN harnesses the resources of 50 independent public relations firms and 900-plus communications professionals to connect international companies and organizations with individual and culturally diverse markets globally. Visit PRGN online at www.prgn.com, on Twitter at @PRGN and on Instagram at @PublicRelationsGlobalNetwork.
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Jessica Muzik/Bianchi PR