Bianchi PR Continues to Expand its Global Reach with PRGN’s Addition of PR House in South Korea and Two cents agency in the Netherlands

Posted Dec. 12th 2023

As the Detroit automotive-focused PR agency partner in the Public Relations Global Network (PRGN), Bianchi PR has gained expanded reach in the important Asia-Pacific region, with the addition of Seoul, Korea-based PR House to its global network

Additionally, the worldwide public relations (PR) group also celebrated the opening of a new member office in the Netherlands by its Belgium member agency Two cents.

With these moves, Bianchi PR’s affiliate network has grown to 54 agencies with more than 70 offices in top markets globally, making PRGN one of the top global PR networks.

The newest PRGN member, PR House, is a full-service public relations agency assisting clients in all aspects of reputation management, specializing in creative integrated communications, effective and measurable implementation and communications counsel.

Founded in 2010, PR House utilizes its broad range of integrated services across multiple industries, including transportation, technology, consumer, hospitality, government, gaming and healthcare.

PR House’s key clients include Bausch+Lomb and Essilor in healthcare, Line Global, Steelseries, Cadence and ViewSonic in specialized IT, and Vietjet Air and Korea Tourism Organization in the aviation and tourism sectors.

PR House nurtures long-term relationships with clients, having served some of them for around 10 years. The agency prides itself by having grown together with those customers, which in turn, have grown thanks to the agency’s work, says Grace Haekyung Son, managing director of PR House in Seoul, South Korea.

“I am very happy to join PRGN as an exclusive member for South Korea. Many of our clients are from all around the world. Business, cultural differences and language are hurdles that foreign companies face when entering the South Korean market, and vice versa. The network can help them hire agencies for local knowledge, expertise and connection in markets all around the world. Also, PR House now has a great opportunity to learn from global PR case studies from more than 50 member agencies internationally. That helps us develop further and brings growth to us and our clients,” she added.

In addition to its newest member in Asia, PRGN continues to maintain a presence in the Netherlands through an expansion by its Belgium-based member agency, Two cents. The addition of the Two cents office in Boxtel, Netherlands, ensures that PRGN continues to be represented in an important European market, while also showcasing PRGN’s commitment to support the growth of its member agencies regionally as opportunities arise.

Earlier this year, through PRGN Bianchi PR gained expert partners in China, Africa, India and Finland.

About the Public Relations Global Network

Founded in 1992 by a group of visionary public relations leaders, PRGN is one of the world’s largest international networks of independent public relations and communications agencies, with approximately 800 professionals in more than 70 locations.

PRGN partners are independent, local, owner-operated public relations and marketing communications firms that share expertise and resources, while providing broad-based comprehensive communications strategies to clients worldwide.

Companies or organizations interested in the services of PRGN’s local agency network can visit its Agency Directory section for more information.

About PR House

Established in 2010 in South Korea, PR House is a full-service public relations agency assisting clients in all aspects of reputation management, specializing in creative integrated communications, effective and measurable implementation and communications counsel. It utilizes its broad range of integrated services across multiple industries – consumer marketing, corporate communications, digital media strategies, public affairs, government relations, technology and healthcare. With in-depth communications expertise, it helps clients inform the people they need to reach.

PR House was selected as an “excellent small and medium-sized enterprise” for management innovation by South Korea’s Ministry of SMEs and Startups in 2019.

About Two cents

Based in Brussels, Belgium, Two cents is a media and communications agency whose expertise ranges from public relations and digital media to content and communications management in several industries, including construction and interior design, tourism, trade fairs and events, retail, and information and communication technology.

About Bianchi PR

Bianchi PR offers unmatched expertise in business-to-business public relations for automotive and mobility technology suppliers, including new entrants with enabling technologies for emobility, autonomous vehicles and connected vehicles.

Founded in 1992, Bianchi PR’s mission is to help innovators make mobility, and the world, better: smarter, safer, cleaner, more efficient, more comfortable, more fun and more reliable.

Among Bianchi PR’s ongoing business-to-business PR clients are Adient, Cooper Standard, Freudenberg Sealing Technologies, Rolls-Royce Solutions America/mtu brand, SAE International and Yanfeng.

The firm’s experience also includes work with automotive technology companies such as ZF TRW, Johnson Controls, Valeo, Schaeffler Group, and Ibeo Automotive Systems, as well as consulting firms and industry trade organizations such as the Automotive Industry Action Group, the Center for Automotive Research and the Steel Market Development Institute.

For more information, visit or call 248-269-1122.