Paul Eichenberg Strategic Consulting Selects Bianchi Public Relations for PR

Posted Feb. 12th 2018

TROY, Mich., Feb. 12, 2018 – Bianchi Public Relations, Inc. – a metro Detroit public relations (PR) agency with deep automotive media relations and communications experience – has been named the PR agency of record for Paul Eichenberg Strategic Consulting, a Novi, Mich.-based consultancy specializing in automotive supplier strategy.

The announcement was made by Paul Eichenberg, managing director of the consulting firm, and James A. Bianchi, PR agency president.

Bianchi PR is helping Paul Eichenberg Strategic Consulting with public relations, media relations and brand awareness within the global automotive supplier sector.

Eichenberg said that trends toward electric, autonomous and connected vehicles are creating the most disruptive environment that auto suppliers have ever faced in automotive industry history. For example, he warns that increasing powertrain electrification threatens the future of 75 percent of the top 100 automotive suppliers and that supplier CEOs must make strategic investments and changes now to transform their companies for future success.

Founded in 2015, Paul Eichenberg Strategic Consulting specializes in helping clients develop and execute solutions to the complex challenges facing the global automotive industry in this era of disruption. Eichenberg has 25 years of experience in strategic planning, product management and merger and acquisition activities with Fortune 500 automotive suppliers, including Magna Powertrain, Magna Electronics, PPG Industries and Dura Automotive Systems. Current clients include hedge funds, investment banks, private equity investors and automotive suppliers. For more info, visit:

About Bianchi PR
With special expertise in business-to-business PR and social media for automotive and technology suppliers and the professional service firms that serve them, Bianchi PR was founded in 1992 and is ranked among the top three independent PR agencies based in Metro Detroit, according to PRWeek’s 2017 ranking of PR firms.

Among Bianchi PR’s ongoing business-to-business PR clients are Adient, BASF Automotive Coatings, Cooper Standard, Freudenberg-NOK Sealing Technologies, Jaffe Raitt Heuer & Weiss, KIRCO, Schaeffler Group and Yanfeng Automotive Interiors. The firm’s experience also includes work with consulting firms and multiple industry trade organizations. For more information, visit or call 248-269-1122.

Bianchi PR is a member of the Public Relations Global Network (PRGN), one of the world’s largest international PR networks. Clients across six continents depend on the combined resources of PRGN to deliver targeted PR campaigns in markets around the world. With revenues of more than $101 million, PRGN harnesses the resources of more than 50 independent public relations firms and 900-plus communications professionals to connect international companies and organizations with individual and culturally diverse markets globally. Visit PRGN online at, on Twitter at @PRGN and on Instagram at @PublicRelationsGlobalNetwork.
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Jim Bianchi