NxtGen Emission Controls, Inc. Names Bianchi PR Agency of Record

Posted Apr. 14th 2008

TROY, Mich., April 14, 2008 – NxtGen Emission Controls, Inc. – an emerging supplier of syngas emission control systems – has named Bianchi Public Relations, Inc. its PR agency of record. The announcement was made by Brian Kahnert, vice president, marketing and government relations, NxtGen, and James Bianchi, president of the PR firm.

The full service agency will provide strategic public relations planning, counsel and media relations assistance to NxtGen, which supplies retrofit and original equipment aftertreatment solutions to the heavy-duty diesel, light-duty diesel, automotive, off-road vehicles, marine, transport refrigeration unit and auxiliary power unit industries.

”We are pleased to be working with Bianchi PR,” said Kahnert. “We believe their expertise and track record in the automotive and diesel industries will enable effective communications about NxtGen as a supplier of syngas technology for engine and emissions system optimization.”

Bianchi PR will execute a pro-active media relations campaign to highlight NxtGen’s innovations and advancements in emissions control, including the company’s syngas technology which reduces harmful diesel emissions and helps to improve fuel economy.

Through the campaign, Bianchi PR will also position NxtGen as a company that is making a meaningful contribution by reducing the powertrain’s impact on the environment through the support of clean diesel, advanced gasoline and alternative fuel engine applications. For more information on NxtGen and its innovative technology that balances environmental needs with economic realities, visit www.nxtgen.com.

An award-winning PR agency based in Troy, Mich. and founded in 1992, Bianchi Public Relations is among Michigan’s largest PR firms. Offering national reach and local specialization, the firm is an affiliate of The PR Collective, a public relations network of more than 30 independent agencies across North America.

With special expertise in the business-to-business realm, the firm has represented clients in the aftermarket, association, automotive, construction, consulting, design, e-business, education, engineering, industrial, legal, manufacturing, not-for-profit, professional services and technology sectors.

Jim Bianchi

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