901 Tower Drive Suite 420
Troy, Michigan 48098
TROY, Mich., March 12, 2007 – MVP Collaborative, Inc. has named Bianchi Public Relations, Inc. as its public relations agency of record. The announcement was made by Roger Gullickson, president and chief executive officer, MVP Collaborative and James A. Bianchi, president of Bianchi PR.
The full service public relations firm will provide public relations planning, counsel and media relations assistance to MVP Collaborative, a strategic communications company that creates “branded experiences” and “branded entertainment” for a variety of industries and organizations, including Fortune 500 companies.
Bianchi PR will execute a progressive media relations and publicity campaign to highlight MVP Collaborative’s distinctive methods of transforming traditional events, such as product launches, trade shows, press events and corporate meetings into unforgettable, emotion-driven experiences.
Through the campaign, Bianchi PR will also promote the company’s “silent differentiator” – its unique internal culture that is ranked among the top 10 percent of 8,000 global companies by Ann Arbor-based Denison Consulting. This internal environment allows MVP Collaborative employees to use every one of their senses and talents throughout the creative process to produce behavior-altering events. For more information about the company and its culture, visit www.mvpcollaborative.com.
An award-winning PR agency based in Troy, Mich. and founded in 1992, Bianchi Public Relations is the seventh largest PR firm in Michigan, according to PRWeek magazine’s 2006 rankings of top public relations agencies. Offering national reach and local specialization, the firm is an affiliate of The PR Collective, a public relations network of more than 30 independent agencies across North America.
The firm’s client experience includes the aftermarket, association, automotive, construction, consulting, design, e-business, education, engineering, financial services, health care, industrial, insurance, legal, manufacturing, not-for-profit, professional services, real estate and technology sectors.
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