Lean Design® Expert Munro & Associates Inc. Retains Bianchi Public Relations as PR Agency of Record

Posted Apr. 11th 2019

Troy, Mich., April 11, 2019 — Munro & Associates, Inc., a global leader in helping manufacturers create breakthrough products that leap-frog the competition in innovation, profitability and quality, has selected Bianchi Public Relations, Inc. as its public relations agency of record.

A. Sandy Munro, founder and CEO for Munro & Associates, and James A. Bianchi, APR, president of Bianchi PR, made the announcement. Terms for the engagement were not disclosed.

Munro & Associates, known worldwide for its pioneering work in Lean Design® and its proprietary Design Profit® software, has also gained notoriety around its landmark teardowns and benchmarking of the BMW i3 and Tesla Model 3 electric vehicles.

For 30 years, Munro has helped manufacturing companies across a wide range of sectors – including aerospace, defense, automotive, marine, medical, heavy industries, machine tool/die/mold and consumer electronics – save billions of dollars, reduce time to market and increase product quality. These improvements have helped many of these manufacturers realize higher profit margins and increase market share, and in some cases, achieve market dominance.

“We’ve been a PR partner of Munro, whenever they have needed us, since 1994, and have watched with awe and delight in the company’s growth,” said Bianchi. “We are excited about rekindling this relationship and helping Sandy and his team share the success stories of their unique transformational offering.”

Through public relations, media relations and social media activities, Bianchi PR will help Munro elevate its brands and boost awareness of the many profit-building tools, methodologies and training approaches it offers to manufacturers.

About Munro & Associates
Founded in 1988, Munro & Associates Inc. is a world-class engineering and manufacturing consulting firm based at a 47,000 sq. ft. headquarters and benchmarking center in Auburn Hills, Mich. With offices in Canada, Europe, Australia and Asia, the firm specializes in upfront, predictive methods to increase profitability by improving quality, reliability and value, while reducing total lifecycle costs. The Munro team delivers in-depth knowledge in product design, manufacturing, quality and technologies from a broad selection of industries and employs innovative tools and methodologies.

Munro’s Design unique Lean Design® methodology enables design engineers to build accurate business cases and to determine, in the concept or redesign phase, the best possible designs and manufacturing processes for products. Using Munro’s Design Profit® software, teams can create highly accurate predictive models that allow quality, manufacturability, weight and cost reduction, labor and sustainability metrics to be thoroughly evaluated and understood concurrently.

Munro has re-defined product benchmarking, going beyond typical product teardowns by incorporating its Lean Design®, Quality Report Card® manufacturing, ergonomic, best-of-best studies and predictive costing into the benchmarking process. And to support its clients, Munro also offers training, expertise and consulting in technology transfer, green and sustainable manufacturing, plant layout and other areas. For more information, visit www.leandesign.com.

About Bianchi PR
With special expertise in business-to-business PR and social media for automotive and mobility technology suppliers – and the professional service firms that serve them – Bianchi PR was founded in 1992 and is ranked among the top independent PR agencies based in Metro Detroit, according to PRWeek’s and O’Dywer’s rankings of PR firms.

Among Bianchi PR’s ongoing business-to-business PR clients are Adient, BASF Refinish Coatings, Cooper Standard, Freudenberg Sealing Technologies, Schaeffler Group and Yanfeng Automotive Interiors. The firm’s experience also includes work with automotive technology companies such as ZF / TRW and Valeo, as well as multiple consulting firms and industry trade organizations. For more information, visit www.bianchipr.com/ or call 248-269-1122.

Bianchi PR is a member of the Public Relations Global Network (PRGN), one of the world’s largest international public relations networks. Clients across six continents depend on the combined resources of PRGN to deliver targeted public relations campaigns in markets around the world. With revenues of more than $101 million, PRGN harnesses the resources of 50 independent public relations firms and 900-plus communications professionals to connect international companies and organizations with individual and culturally diverse markets globally. Visit PRGN online at www.prgn.com, on Twitter at @PRGN and on Instagram at @PublicRelationsGlobalNetwork.

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Adriana VanDuyn / Bianchi PR