A Match Made in Heaven: It’s Just Lunch (Southeastern Michigan Franchise) Selects Bianchi PR as Agency of Record

Posted May. 26th 2004

TROY, Mich., May 26, 2004 – Bianchi Public Relations, Inc. announced that it will provide public relations counsel and services to the Southeastern Michigan franchise of It’s Just Lunch (IJL) – a premier dating service for busy professionals.

“We are excited to be teaming up with IJL and view this as another step in the diversification of our client base,” said Rich Donley, vice president and partner, Bianchi Public Relations. “We look forward to working with IJL to create brand awareness through targeted media relations and promotional campaigns.”

Originally established to provide media relations and counsel to the automotive industry, Bianchi PR has since expanded its reach into a wide range of markets. The firm’s client experience now includes the aftermarket, association, construction, consulting, design, e-business, education, engineering, financial services, high-tech, industrial, manufacturing, not-for-profit, professional services and real estate sectors.

Each day, It’s Just Lunch arranges hundreds of fun first dates over lunch or drinks after work at more than 1,100 restaurants in the United States. With 12 years of experience working with busy professionals such as doctors, lawyers, business executives (95 percent have college degrees and 60 percent have advanced degrees) and a huge success rate (more than 50 percent of introductions lead to a second date), It’s Just Lunch is the country’s leading first-date authority. The IJL Southeastern Michigan franchise has offices in Troy and Ann Arbor. For additional information, log on to www.itsjustlunch.com.

A full-service PR agency based in Troy, Mich. and founded in 1992, Bianchi Public Relations is the fifth largest PR firm in Michigan, according to PR Week magazine’s 2004 rankings of top public relations agencies.

Jessica Killenberg

Amy Popp

# # #