Jaffe Selects Bianchi Public Relations for PR

Posted Nov. 20th 2017

TROY, Mich., Nov. 20, 2017 Jaffe Raitt Heuer & Weiss, P.C., a leading Michigan business law firm that has a long history of helping businesses succeed, has selected Bianchi Public Relations, Inc. – a metro Detroit public relations (PR) agency with deep media relations and communications experience – as its PR agency of record.

The announcement was made by William Sider, CEO of Jaffe, and James A. Bianchi, PR agency president.

Bianchi PR will help Jaffe with media relations around its key business law growth areas – including entrepreneurial start-ups, technology, real estate, estate planning, intellectual property, privacy and data security, mergers and acquisitions, and nonprofits – as well as promote the law firm’s upcoming 50th anniversary and related future-focused activities.

Founded in 1968 in Detroit to provide responsive legal services to help business owners succeed, Jaffe has grown into one of Michigan’s top business law firms (ranked #8 in Crain’s Detroit Business’ latest list of largest Detroit law firms). The firm is still deeply rooted in Detroit with an office in the historic Grand Park Centre building at W. Adams and Woodward. Jaffe also operates offices in Southfield and Ann Arbor, Mich. and Naples, Fla. to meet its clients’ needs. Jaffe clients include: American Airlines, Detroit Zoological Society, Feldman Automotive, REDICO, Spirit Airlines, Storage Pros Management LLC, Strength Capital Partners, Sun Communities, Inc., Toll Brothers, Inc. and Zingerman’s Community of Businesses.

Based in Troy, Mich. and celebrating its 25th anniversary this year, Bianchi PR pioneered the proprietary Social Media Use by Professional Service Firms (SMUPS) study. The study analyzed how the top Detroit law, accounting, engineering service, staffing and architectural firms use social media platforms and identified issues and opportunities for local professional service firms.

Adriana Van Duyn, a PRSA-accredited professional and a 13-year veteran with Bianchi PR, will direct the firm’s work for Jaffe as account supervisor.

About Bianchi PR

With special expertise in business-to-business PR and social media for professional service firms and automotive suppliers, Bianchi PR was founded in 1992 and is ranked among the top three independent PR agencies based in Metro Detroit, according to PRWeek’s 2017 ranking of PR firms.

Among Bianchi PR’s ongoing business-to-business PR clients are Adient, BASF, Cooper Standard, Freudenberg-NOK Sealing Technologies, KIRCO, Schaeffler Group, Toptal Automotive & Mobility, and Yanfeng Automotive Interiors. The firm’s experience also includes work with several law and consulting firms and multiple industry trade organizations. For more information, visit http://www.bianchipr.com or call 248-269-1122.

Bianchi PR is a member of the Public Relations Global Network (PRGN), one of the world’s largest international PR networks. Clients across six continents depend on the combined resources of PRGN to deliver targeted PR campaigns in markets around the world. With revenues of more than $101 million, PRGN harnesses the resources of more than 50 independent public relations firms and 900-plus communications professionals to connect international companies and organizations with individual and culturally diverse markets globally. Visit PRGN online at www.prgn.com, on Twitter at @PRGN and on Instagram at @PublicRelationsGlobalNetwork.

About Jaffe Raitt Heuer & Weiss, P.C.

Michigan-based Jaffe Raitt Heuer & Weiss, P.C. is a full-service business law firm representing and advising entrepreneurs and businesses nationwide. Focused on results, invested in relationships and driven by opportunity, Jaffe has 110 attorneys at its Detroit, Southfield, Mich., Ann Arbor, Mich. and Naples, Fla. offices.

The firm’s practice areas include appellate, aviation, corporate, criminal, privacy, data breach & data security, e-commerce, electronic banking, emerging and growth business, employee benefits, environmental, estate planning, family law, financial services, franchise law, immigration, impact investing/social enterprise, insolvency and reorganization, insurance, intellectual property, information technology, litigation, labor, mergers and acquisitions, mortgage banking, property tax appeals, public finance, real estate, securities and tax law. For more information, visit www.jaffelaw.com.

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Adriana Van Duyn