Infographic on Top Social Media Mistakes by Detroit Professional Service Firms Offered by Bianchi PR

Posted Apr. 27th 2016

TROY, Mich., April 27, 2016 – As part of its mission to help Detroit-area local professional service firms enhance their social media marketing efforts, Bianchi Public Relations, Inc. is offering an infographic which highlights the five biggest social media mistakes that area firms are making.

The infographic, which can be downloaded at, highlights key findings of Bianchi PR’s “Social Media Use by Professional Services (SMUPS™)” study, which analyzed social media usage by 25 of the top metro Detroit professional service organizations (as ranked by Crain’s Detroit Business magazine) – including law, accounting, engineering, architectural and staffing firms – on their four most popular social platforms: Facebook; Twitter; LinkedIn; and YouTube.

Completed in 2015, the SMUPS™ study was designed to identify trends and opportunities, and provide real-world, market-specific data to help Detroit-area professional service firms to enhance their social media marketing efforts.

“While most Detroit-area professional service firms have embraced social media, some are making mistakes that are limiting the impact and effectiveness of this business development tool,” said James A. Bianchi, firm president. “And while many so-called social media sherpas are offering a lot of generic advice, until now, there has been little hard data that is specific to Detroit-area professional service firms.”

For more information about the SMUPS study, visit:

About Bianchi PR
With experience in assisting professional service firms with media relations and related digital/social content needs, Bianchi PR has earned recognition as a “go-to” PR firm for local and global companies looking for market knowledge, local connections and PR expertise. For more information, visit or call 248-269-1122.

Bianchi PR is a member of the Public Relations Global Network – “The World’s Local Agency” – one of the world’s largest international public relations networks. PRGN harnesses the resources of 49 independent public relations firms and more than 800 communications professionals to connect international companies and organizations with individual and culturally diverse markets globally. Visit PRGN online at or on Twitter at @PRGN.

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Jim Bianchi