888 W. Big Beaver Road Suite 777
Troy, Michigan 48084
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TROY, Mich., Aug. 24, 2004 – Freudenberg Nonwovens – a unit of the global, diversified Freudenberg Group – has named Bianchi Public Relations, Inc. as the public relations agency of record for its micronAir® cabin air filter product line. The announcement was made by Peter Adam, vice president and general manager of the North American Filtration Division of Freudenberg Nonwovens, and James A. Bianchi, president of the public relations firm.
Bianchi Public Relations will provide media relations, strategic planning and public relations counsel to support the micronAir business, which produces cabin air filters for vehicles.
The firm plans to increase awareness of the benefits of micronAir cabin air filters, which remove dust, pollutants and odors from a vehicle’s passenger compartment, enhancing driving comfort and improving air quality. Cabin air filters by micronAir are installed in over 65 percent of all vehicles manufactured worldwide equipped with filter systems.
Freudenberg Nonwovens is a pioneer in the development and implementation of filtration systems for global automotive, industrial and commercial HVAC applications. The company’s North American Filtration Division headquarters in Hopkinsville, Ky. contains a state-of-the-art research and development center and a highly automated manufacturing plant.
A division of the global Freudenberg Group – based in Weinheim, Germany – Freudenberg Nonwovens is the world’s leading nonwovens manufacturer with 17 production facilities in 12 countries and sales of more than $1.2 billion for 2003.
A full-service PR agency based in Troy, Mich. and founded in 1992, Bianchi Public Relations is the fifth largest PR firm in Michigan, according to PRWeek magazine’s 2004 rankings of top public relations agencies. Offering national reach and local specialization, the firm is an affiliate of The PR Collective, a public relations network of 40 independent agencies across the United States.
The firm’s client experience includes the aftermarket, association, automotive, construction, consulting, design, e-business, education, engineering, financial services, high-tech, industrial, manufacturing, not-for-profit, professional services and real estate sectors.
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