Freudenberg-NOK Sealing Technologies Selects Bianchi PR for Public Relations Support

Posted Mar. 18th 2013

TROY, Mich., March 18, 2013 – In a move to strengthen strategic capabilities and consolidate all public relations functions with one organization, Freudenberg-NOK Sealing Technologies has selected Bianchi Public Relations, Inc. to support its corporate and brand communications, including Automotive Seals and Simrit, among others.

The announcement was made by Cheryl Eberwein, director, Corporate Communications, Freudenberg-NOK Sealing Technologies, and James A. Bianchi, firm president.

The PR firm, which specializes in media relations in the industrial and automotive sectors, has been working with the company’s Simrit sales channel since 2003. Bianchi PR also provided ongoing PR support for Freudenberg-NOK’s corporate and automotive activities from 1992 to 2006.

Freudenberg-NOK Sealing Technologies, with 2012 sales of nearly $1 billion, is part of the worldwide Freudenberg Group, a family-owned group of companies generating revenues of approximately $8 billion annually with more than 37,000 associates in 58 countries around the globe. Freudenberg-NOK Sealing Technologies is the Americas joint venture between the Freudenberg Group and NOK Corp. of Japan, and was established in 1989. The company’s products and services support global customers in 32 different industrial sectors through five sales channels: Freudenberg-NOK Automotive Seals (automotive industry/original equipment); Corteco (automotive industry/independent aftermarket); Simrit (general industry); Merkel (heavy industry); and Process Seals (processing technology).

Together with its partners the NOK Corp., Sigma Freudenberg NOK (India) and the NOK-Freudenberg Group (China), the company has a global network focused on supplying customers with products of identical world-class quality no matter where they are doing business.

About Bianchi PR
An award-winning PR agency based in Troy, Mich., Bianchi Public Relations is among the top five independent PR firms based in southeast Michigan, according to PRWeek magazine’s rankings. Founded in 1992 by veteran PR professional and PRSA-Detroit Hall of Fame honoree Jim Bianchi, the firm offers national reach and local specialization. It is an affiliate of The PR Collective, a public relations network of more than 25 independent agencies across North America.

With special focus on the business-to-business realm, the firm has represented clients in the aftermarket, association, automotive, consulting, defense, design, e-business, education, engineering, industrial, legal, manufacturing, not-for-profit, professional services and technology sectors. For more information, visit or call 248-269-1122.

Jim Bianchi
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