Bianchi PR Expands Asia-Pacific Reach with Addition of New Zealand Agency, Alexander PR, in its Global Network

Posted Oct. 28th 2022

DETROIT – Following the 2022 Public Relations Global Network (PRGN) Asia Summit Conference and Fall Member Meeting in Singapore, Bianchi Public Relations, Inc. – PRGN’s Detroit affiliate – announced it has added New Zealand-based Alexander PR Ltd. to its global network, enhancing its ability to serve clients throughout the world.

Following the addition of five new affiliate agencies earlier this year, the latest move marks the 30th anniversary of Bianchi PR and PRGN, and further expands the network’s presence in the burgeoning Asia-Pacific region.

The addition raises the number of Bianchi PR affiliates around the world to 52 and adds local PR and communications expertise in the southwest Pacific area from Alexander PR’s office in Auckland, New Zealand.

The newest PRGN member, Alexander PR, is a full-service public relations agency specializing in reputation management. The firm assists boards, CEOs, business owners and marketing decision makers with reputation, strategy, content and commercial opportunities.

“New Zealand’s Alexander PR is a global leader in public relations,” said Jim Bianchi, Bianchi PR founder and president. “Under the leadership of Kate and Dwayne Alexander, the firm serves a stellar client base with innovative and pioneering communications. We are proud to welcome Alexander PR as the 53rd member of our global network and to offer our clients expert local coverage in New Zealand.”

Kate Alexander, co-founder of Alexander PR

“Joining the global PRGN family is a significant milestone for us and one that we know will benefit both our team and clients,” said Kate Alexander, co-founder of Alexander PR. “We pride ourselves on client service and results within a collaborative, supportive company culture, all of which is rewarded by longevity and tenure – a number of clients and staff have been with us for more than 15 years. Having established a reputation for award-winning work in New Zealand and internationally, we are greatly looking forward to expanding our global footprint and working with like-minded peers in the Public Relations Global Network.”

In addition to joining PRGN, earlier this month Alexander PR added another three accolades to its 11 international awards at the SABRE Awards Asia-Pacific 2022 held in Singapore, including the coveted Diamond SABRE Award – CEO of the Year (Rhiannon McKinnon) – Addressing gender equity through financial wellbeing – Kiwi Wealth with Alexander PR; Geographic – Global (led out of Asia-Pacific with work in other regions) – Changing the world with the 4 Day Week – 4 Day Week Global with Alexander PR; and Best Micro Asia-Pacific Agency to work for – Alexander PR.


The Alexander PR team

Founded in 2005, the team led by experienced communication veterans Kate and Dwayne Alexander, Alexander PR is best known locally for its strategic crisis, issues and reputation management as well as for numerous national and international campaigns.

Among its most notable clients, alongside 4 Day Week Global, Kiwi Wealth, and HERA, are trustee company and philanthropy management leader Perpetual Guardian, life insurer Partners Life, property data and analytics provider CoreLogic New Zealand, accommodation group Sudima Hotels, multinational energy and automation digital solutions specialist Schneider Electric New Zealand, Crimson Education, Cambridge Assessment International Education and a dozen other global stock exchange listed firms.

About Bianchi PR

Bianchi PR offers unmatched expertise in business-to-business public relations for automotive and mobility technology suppliers, including new entrants with enabling technologies for emobility, autonomous vehicles and connected vehicles.

Founded in 1992, Bianchi PR’s mission is to help innovators make mobility, and the world, better: smarter, safer, cleaner, more efficient, more comfortable, more fun and more reliable.

Among Bianchi PR’s ongoing business-to-business PR clients are Adient, Cooper Standard, Freudenberg Sealing Technologies, Rolls-Royce Solutions America/mtu brand, SAE International, Schaeffler Group, Yanfeng, Vitesco Technologies, and, along with its San Francisco partner agency Landis Communications, Inc., adaptive lidar leader AEye, Inc.

The firm’s experience also includes work with automotive technology companies such as ZF TRW, Valeo and Ibeo Automotive Systems, as well as consulting firms and industry trade organizations such as the Automotive Industry Action Group, the Center for Automotive Research and the Steel Market Development Institute.

As the Detroit affiliate for the Public Relations Global Network, the firm also offers expert, on-the-ground PR support in all major markets around the world. For more information, visit or call 248-269-1122.

About the Public Relations Global Network

Founded in 1992 by a group of visionary public relations leaders, with approximately 1,000 professionals in 62 locations, PRGN is one of the world’s largest international public relations networks.

PRGN partners are independent, local, owner-operated public relations and marketing communications firms that share expertise and resources, while providing broad-based comprehensive communications strategies to clients worldwide.

Companies or organizations interested in the services of PRGN’s local agency network can visit the Agency Directory or contact PRGN’s executive director Gábor Jelinek at for more information.

Independent agencies interested in joining the network can visit the member recruitment section of the PRGN website for more information or email its membership chair, David Wills, Senior Vice President of Media Profile, at

About Alexander PR

Alexander PR and its specialized content division. The Content Place, assist boards, CEOs, business owners and marketing decision makers with reputation, strategy, content and commercial opportunities. We are a New Zealand-based, full-service public relations agency with global reach, specializing in reputation management.

Having established a record of high performance and market-leading results in a global landscape, Alexander PR combines traditional public relations expertise with forward-thinking digital marketing and content creation strategy to help clients achieve their bottom-line objectives. We specialize in building media relationships and achieving results in earned, owned, and sponsored media to enhance our clients’ reputations.

With a sound understanding of what makes a business tick, the team at Alexander PR brings its specialist knowledge and profile-building experience to the partnership to achieve real, measurable outcomes for clients. Whether it is quality media coverage, brand positioning or ad-hoc crisis communication you need, the team has the know-how and expertise required. For more information on the agency’s services, refer to our services page.

The Alexander PR team provides comprehensive 24/7 crisis and issues management services and expertise. Our professionalism, relationships with media and industry experts, confidential support, and years of experience in crisis management across all sectors are the tools we use to protect clients, their reputations, and their businesses. Learn more at

Our comprehensive services include specialist content marketing curator The Content Place, a separate division of Alexander PR and a full-service content marketing and book publishing provider which supports clients’ objectives for achieving targeted media wins in their desired channels and platforms. The Content Place provides access to the best business, tech, financial and consumer writers, videographers and photographers in New Zealand. We have built relationships with these quality people over many years and can help you create, share your story, and achieve business outcomes. We are your content marketing place. Learn more at