EnTire Solutions, LLC Names Bianchi Public Relations as PR Agency of Record

Posted Jan. 16th 2006

TROY, Mich., Jan. 16, 2006 – EnTire Solutions, LLC has named Bianchi Public Relations, Inc. as its public relations agency of record. The announcement was made by Richard Wolfe, chief executive officer of EnTire Solutions and James A. Bianchi, president of the public relations firm.

Bianchi Public Relations will provide strategic public relations counsel, media relations and promotional assistance to EnTire Solutions, which develops, markets and sells direct, driver-oriented tire pressure monitoring (TPM) systems and related tools and services to vehicle manufacturers. The firm has been assisting EnTire Solutions on a project basis.

EnTire Solutions launched its first TPM system as standard equipment on the 2004 Acura MDX and currently supplies several U.S., European and Asian manufacturers. EnTire Solution direct tire pressure monitoring systems employ a battery-powered pressure sensor mounted on the valve stem inside each wheel that communicates tire pressure information to a vehicle-mounted receiver via a radio signal. The receiver/electronic control unit processes the data received from the sensors and as required, triggers a low tire pressure warning lamp on the dashboard. Two versions of the system exist: a basic and an enhanced system.

EnTire Solutions, LLC, (www.entire-solution.com) headquartered in Farmington Hills, Mich., is a joint venture between Michelin (www.michelin.com) and TRW Automotive (www.trwauto.com), that brings together Michelin’s tire and wheel expertise and TRW’s expertise in radio-communications and electronics.

A full-service PR agency based in Troy, Mich. and founded in 1992, Bianchi Public Relations is the sixth largest PR firm in Michigan, according to PRWeek magazine’s 2005 rankings of top public relations agencies. Offering national reach and local specialization, the firm is an affiliate of The PR Collective, a public relations network of more than 40 independent agencies across North America.

The firm’s client experience includes the aftermarket, association, automotive, construction, consulting, design, e-business, education, engineering, financial services, high-tech, industrial, legal, manufacturing, not-for-profit, professional services and real estate sectors.

Jim Bianchi
(248) 269-1122

# # #