Crisis PR Expert Sandy Lish & Auto Supplier PR Firm CEO Jim Bianchi to Discuss Crisis Communications Planning for Automotive Suppliers at April 3 APRC Meeting

Posted Mar. 20th 2019

Troy, Mich., March 20, 2019Sandy Lish, principal / founder of The Castle Group, a Boston-based PR and events management agency with specialty services in crisis communications, will join Jim Bianchi, president of automotive PR firm Bianchi Public Relations, Inc., to discuss crisis communications planning for automotive suppliers at the April 3 meeting of the Automotive Public Relations Council (APRC) of the Original Equipment Suppliers Association in Southfield, Mich.

Titled “Crisis Communications: It’s Not a Matter of ‘If’ But ‘When’,” the session aims to give attendees the confidence and skills needed to respond to and manage communications during a crisis. The interactive presentation will increase attendees’ knowledge of communicating during a crisis, as well as enhance understanding of when and how a company should engage – especially given today’s 24/7 news environment and the viral nature of social media.

The session’s agenda and registration information are available at:

A frequent speaker to public relations industry, higher education associations and business groups, Lish is an experienced PR professional who co-founded Castle in 1996, after stints in communications and marketing at KPMG, Lesley University, the Massachusetts Bar Association and one of Boston’s top marketing agencies.

Lish’s firm, The Castle Group, has extensive experience guiding clients through high-profile, high-stakes crises. In 2018 alone, Castle handled some 63 issues for 36 clients across the United States. Castle is Bianchi PR’s affiliate agency in Boston through the Public Relations Global Network.

About Bianchi PR
With special expertise in business-to-business PR and social media for automotive and mobility technology suppliers – and the professional service firms that serve them – Bianchi PR was founded in 1992 and is ranked among the top three independent PR agencies based in Metro Detroit, according to PRWeek’s ranking of PR firms.

Among Bianchi PR’s ongoing business-to-business PR clients are Adient, BASF Refinish Coatings, Cooper Standard, Freudenberg Sealing Technologies, Jaffe Raitt Heuer & Weiss, KIRCO, Paul Eichenberg Strategic Consulting, Schaeffler Group and Yanfeng Automotive Interiors. The firm’s experience also includes previous work with automotive technology companies such as ZF / TRW and Valeo, as well as multiple consulting firms and industry trade organizations. For more information, visit or call 248-269-1122.

Bianchi PR and The Castle Group are both members of the Public Relations Global Network (PRGN), one of the world’s largest international PR networks. Clients across six continents depend on the combined resources of PRGN to deliver targeted PR campaigns in markets around the world.

With revenues of more than $101 million, PRGN harnesses the resources of 50 independent public relations firms and 900-plus communications professionals to connect international companies and organizations with individual and culturally diverse markets globally. Visit PRGN online at, on Twitter at @PRGN and on Instagram at @PublicRelationsGlobalNetwork.
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Jim Bianchi