Bianchi Public Relations to Shine Spotlight on Motor Vehicle Lighting Council Initiatives

Posted May. 19th 2004

TROY, Mich., May 19, 2004 – The Motor Vehicle Lighting Council (MVLC) has named Bianchi Public Relations, Inc. as its public relations agency of record. The announcement was made by Joseph V. Borruso, chairman of MVLC and president and CEO of Hella North America, Inc., and James A. Bianchi, president of the public relations firm.

Bianchi Public Relations will provide media relations, strategic planning and public relations counseling for MVLC, whose mission is to provide expertise on exterior vehicle lighting technologies to the driving public, government and other interested groups.

MVLC is a coalition of the leading global automotive lighting and component manufacturers and related education and research institutions. The group is committed to bringing new lighting advancements to market in order to increase vehicle performance and vehicle and pedestrian safety.

MVLC’s members represent a market segment valued at approximately $2.2 billion and produce nearly 100 percent of the headlamps used for vehicles manufactured and sold in North America.

A product line group of the Motor & Equipment Manufacturers Association (MEMA), MVLC supports ongoing research initiatives to improve the understanding of headlight glare and to inform the motoring public on lighting issues and emerging technologies. For more information, visit

A full-service PR agency based in Troy, Mich. and founded in 1992, Bianchi Public Relations is the fifth largest PR firm in Michigan, according to PR Week magazine’s 2004 rankings of top public relations agencies. The firm’s current and recent clients represent the aftermarket, association, automotive, construction, consulting, design, e-business, education, engineering, financial services, high-tech, industrial, manufacturing, not-for-profit, professional services and real estate sectors.

Jim Bianchi

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