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Pizza PR Strikes Gold for PRGN Agencies
TROY, Mich., Dec. 20, 2016 – Bianchi Public Relations, Inc. – a public relations agency with deep expertise in the automotive sector – and four of its partner agencies in the Public Relations Global Network (www.prgn.com) shared top honors in three of 17 categories in PRGN’s Global Best Practices Awards with a PR campaign for Domino’s Pizza.
Involved in the collaborative PR effort were five PRGN agencies: Bianchi PR of Detroit, Stevens Strategic Communications, Inc. (www.stevensstrategic.com) of Cleveland (which led the program), Lewis Public Relations (www.lewispublicrelations.com) of Dallas, The Castle Group (www.thecastlegrp.com) of Boston, and The Fearey Group (www.feareygroup.com) of Seattle. Also participating was former PRGN affiliate VPE Public Relations of San Diego.
The PRGN gold award-winning entry, which detailed the U.S. media launch of the Domino’s DXP pizza delivery vehicle in late 2015, captured top honors in the Agency Collaboration, B2B Communications and Consumer Communications – Services categories.
The PR campaign began with a national press conference with more than 100 attendees at Domino’s Pizza headquarters in Ann Arbor, Mich. — followed by local launch events and publicity across the country, as 97 DXP vehicles were delivered to Domino’s franchisees with great fanfare.
All told, the PRGN team helped Domino’s generate more than 1.2 billion DXP-related media impressions in 2015 – making it the pizza leader’s biggest newsmaking activity of the year … as well as delighting consumers and franchisees across the country. Media outlets running DXP coverage included USA Today, CBS Radio, CNET, Forbes, Fox News, Motor Trend, CNN Money, Bloomberg, and Fortune, as well as countless others.
“Winning these three awards – among the many entries from nearly 50 PRGN agencies around the world – demonstrates the true power of PRGN: success driven by entrepreneurial spirit, local market knowledge, deep sector expertise and seamless collaboration,” said agency president Jim Bianchi.
“Stevens brought expertise in managing the effort, developed consumer media and collateral materials, and implemented creative partnerships between local Chevrolet dealers and local Domino’s franchisees. We contributed our automotive PR and media relations expertise in organizing one of the most successful Automotive Press Association events ever; and our PRGN partners Castle, Fearey and Lewis brought strong local media relations and event expertise in key markets, all in a seamless campaign that spanned 24 major markets,” Bianchi said.
Now in their sixth year, the PRGN Best Practice Awards recognize PR programs from PRGN member agencies around the world for exemplary work in 17 key categories, including social media, public affairs and lobbying, integrated communications, financial communications, events, branding, crisis communications, community relations, business-to-business PR and agency collaboration.
About Bianchi PR
With special expertise in automotive supplier PR, business-to-business PR and related social media, Bianchi PR is now celebrating its 25th year and is ranked among the top five independent PR agencies based in Michigan, according to PRWeek’s recent ranking of public relations firms.
Among Bianchi PR’s ongoing automotive, industrial and business-to-business PR clients are Adient, BASF, Cooper Standard, Freudenberg-NOK Sealing Technologies, Johnson Controls Power Solutions, Schaeffler Group, SRG Global, Valeo and Yanfeng Automotive Interiors. The firm’s experience also includes work with organizations such as SAE International, the Automotive Industry Action Group, the Center for Automotive Research and the Steel Market Development Institute. For more information, visit http://www.bianchipr.com or call 248-269-1122.
Bianchi PR is the Detroit affiliate of the Public Relations Global Network (PRGN), one of the world’s largest international public relations networks.
About Public Relations Global Network (PRGN)
Clients across six continents depend on the combined resources of the Public Relations Global Network (PRGN) to deliver targeted public relations campaigns in markets around the world. With revenues of more than $110 million (U.S.D.), PRGN is one of the world’s largest international public relations networks. PRGN harnesses the resources of 48 independent public relations firms and more than 900 communications professionals to connect international companies and organizations with individual and culturally diverse markets globally. Visit PRGN online at www.prgn.com or on twitter at @PRGN.
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