TROY, Mich., May 19, 2008 – RDA Group – a global market research and consulting firm – has named Bianchi Public Relations, Inc. its PR agency of record. The announcement was made by Dennis Pietrowski, managing director, RDA Group, and James Bianchi, president of the public relations firm.
“We are delighted to have the opportunity to work with RDA Group, a premier research firm committed to insight and integrity,” Bianchi said. “The company has a proven track record of providing results-oriented market research and perceptive analysis, and we look forward to increasing the firm’s visibility in the markets it serves.”
Bianchi PR will provide strategic public relations planning, counsel and media relations assistance to RDA Group, which generates timely, value-added and actionable marketing analytics to help enhance its clients’ success in the marketplace and improve their bottom line.
The full-service agency will execute a pro-active media relations campaign to focus on RDA Group’s image as a globally experienced market research and consulting firm for the automotive, financial services, health care, utilities and temporary staffing industries, as well as emphasize the company’s advanced analytic capabilities and expertise.
Bianchi PR will also promote RDA Group’s customized research design that tailors to each customer’s specific needs and offers knowledge into product development and quality, statistical modeling and customer profiling, satisfaction and loyalty. Established in 1969 and headquartered in Bloomfield Hills, Mich., RDA Group is ranked among the Honomichl’s Top 50 market research firms. For more information on RDA Group and its experience in the market research and consulting arena, visit www.rdagroup.com.
An award-winning PR agency based in Troy, Mich. and founded in 1992, Bianchi Public Relations is the fifth largest PR firm in Michigan, according to PRWeek magazine’s 2008 rankings of top public relations agencies. Offering national reach and local specialization, the firm is an affiliate of The PR Collective, a public relations network of more than 30 independent agencies across North America.
With special expertise in the business-to-business realm, the firm has represented clients in the aftermarket, association, automotive, construction, consulting, design, e-business, education, engineering, industrial, legal, manufacturing, not-for-profit, professional services and technology sectors.
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