Bianchi Public Relations Hires Reardon as Account Coordinator

Posted Sep. 13th 2011

TROY, Mich., Sept. 13, 2011 – Bianchi Public Relations, Inc. – a full-service public relations agency – announced today it has hired Jaclyn L. Reardon as an account coordinator. The announcement was made by James A. Bianchi, firm president.

In this role, Reardon will assist the PR firm’s account teams on a variety of public relations activities, including writing and editing news releases and articles, media relations, social media monitoring, special events, coverage analytics and industry research.

Reardon first joined Bianchi PR in May as an intern, where she supported the account teams and pro-bono clients, such as the Marketing and Sales Executives of Detroit, on a variety of projects and activities.

Prior to joining the firm, Reardon was a public relations intern at Wate-Man Fitness Equipment Inc. in Livonia, Mich. She was responsible for helping establish a social media presence, assisting in creating and distributing promotional materials, and event planning.

Reardon earned a Bachelor of Science degree in public relations from Eastern Michigan University. She was a member of the Public Relations Student Society of America and National Society of Collegiate Scholars.

An award-winning PR agency based in Troy, Mich. and founded in 1992, Bianchi Public Relations offers local and regional specialization, as well as international reach through partner agencies in Europe and China. As an affiliate of The PR Collective – a public relations network of more than 20 independent agencies across North America – Bianchi PR also offers specialized local knowledge in key geographic markets and business sectors.

With special expertise in the business-to-business realm, the firm has represented clients in the aftermarket, association, automotive, construction, consulting, design, e-business, education, engineering, industrial, legal, manufacturing, not-for-profit, professional services and technology sectors.

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Jim Bianchi