TROY, Mich., April 28, 2005 – In recognition for exceeding a high standard of performance, Bianchi Public Relations, Inc. and its client, PPG Industries, were honored today with the first place award for Excellence in Consumer Media Relations at the fourth annual Automotive Public Relations Council (APRC) Excellence in Automotive PR Awards competition. The award was presented at the APRC annual spring conference at the Hyatt Regency in Dearborn, Mich.
“It is an honor to be recognized for our role in helping PPG Industries win a first place award from the APRC,” said agency President James A. Bianchi. “This prestigious award clearly emphasizes the impact that creativity, experience and client-agency teamwork can have in executing successful campaigns.”
The award-winning program was a strategic media relations effort surrounding the “PPG Industries’ 2004 Color Show: Ethos 2,” designed to increase media coverage and raise awareness of the expertise and technologies of PPG’s Automotive OEM Coatings Division.
The APRC Excellence in Automotive PR Awards are designed to help identify programs that have successfully addressed an automotive-related public relations issue with exemplary professional skill, creativity and resourcefulness. The annual awards honor complete public relations agendas that incorporate sound research, planning, execution and evaluation. This year’s competition featured a record number of entries.
A full-service PR agency based in Troy, Mich. and founded in 1992, Bianchi Public Relations is the sixth largest PR firm in Michigan, according to PRWeek magazine’s 2005 rankings of top public relations agencies. Offering national reach and local specialization, the firm is an affiliate of The PR Collective, a public relations network of more than 40 independent agencies across North America.
The firm’s client experience includes the aftermarket, association, automotive, construction, consulting, design, e-business, education, engineering, financial services, high-tech, industrial, manufacturing, not-for-profit, professional services and real estate sectors.
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