901 Tower Drive Suite 420
Troy, Michigan 48098
TROY, Mich., Aug. 25, 2014 – Bianchi Public Relations, Inc. – a full-service business-to-business public relations agency with special expertise in automotive supplier PR – will provide pro-bono media relations assistance to promote Alex’s Arcade, a non-profit organization whose goal is to make chemotherapy treatments and hospital stays easier for children to endure by providing them with video games and equipment to give them a sense of comfort.
“We are thrilled to be working with Bianchi Public Relations on our public relations efforts for Alex’s Arcade,” said James Craven, president of Alex’s Arcade. “Our hope is that everyone will become more aware of childhood cancer and realize how a small donation can have a positive impact on someone who is fighting the disease.”
James and Nancy Craven founded Alex’s Arcade after their son, Alex, was diagnosed with and treated for a rare form of lymphoma at the age of 12. While Alex was undergoing intense chemotherapy, he asked to have his Xbox brought to the hospital to help pass time during treatment. The gaming system provided Alex with one of his comforts of home, and in turn had a positive effect on his attitude during treatment.
Founded in 2014, Alex’s Arcade is a non-profit organization that aims to help children with cancer better cope with chemotherapy treatments and hospital stays by providing gaming equipment and systems as a virtual escape from their reality. The organization collects and donates games, systems and equipment to infusion centers and oncology departments at children’s hospitals in Michigan. For additional information, please visit www.alexsarcade.org.
Founded 22 years ago to focus on PR in the transportation and industrial sectors, Bianchi PR offers extensive automotive and business-to-business PR experience. Current ongoing clients include some of the world’s leading manufacturers, including TRW Automotive, Johnson Controls, Cooper Standard, BASF, Freudenberg-NOK, Schaeffler Group and 3M Automotive.
The firm has also worked for organizations such as SAE International, the Automotive Industry Action Group, the Center for Automotive Research and the Steel Market Development Institute.
An award-winning PR agency based in Troy, Mich., near the auto industry’s nexus of Detroit, Bianchi PR was launched in 1992 by accredited PR practitioner and PRSA Detroit Hall of Famer Jim Bianchi.
With special expertise in the automotive supplier realm, the firm has also represented clients in related sectors including the automotive aftermarket, commercial vehicle, association, consulting, design, engineering, industrial, business law, manufacturing, professional services and technology sectors. For more information, visit www.bianchipr.com or call 248-269-1122.
Jessica Killenberg Muzik
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