Bianchi Public Relations Celebrates 23rd Birthday

Posted Aug. 10th 2015

TROY, Mich., Aug. 10, 2015 – Though Bianchi Public Relations, Inc. – a full-service business-to-business public relations agency with special expertise in business-to-business and automotive supplier PR – has passed a number of milestones in its 23-year history, the past year has been one of the agency’s most exciting, according to agency founder and president Jim Bianchi.

“In the past 12 months, we’ve grown in ways that should benefit us and our clients for years to come,” Bianchi said. “We continued to diversify our client base, expanded our global reach and created a landmark study on social media use in the auto supplier space. And we accomplished all that while continuing to provide top-notch service to our long-time clients who are among the world’s leading manufacturers.”

Since August of last year, Bianchi PR:

  • Added clients in the supply chain management, industrial equipment, and construction/development sectors;
  • Expanded its capabilities and reach through active participation in the Public Relations Global Network, which brings together 50 top independent agencies in key markets around the world to provide superior global service;
  • Launched its proprietary SMaASH™ (Social Media and Automotive Supplier Habits) study, which shows how auto suppliers are using social media and identifies key issues and opportunities; and
  • Began working with clients such as Germany-based Eisele Connectors, Milwaukee-based Johnson Controls Power Solutions and China-based Yanfeng Automotive Interiors.

Bianchi acknowledges the firm’s “loyal clients, steadfast partners and a talented team” that are the core of the firm’s tenure of success. He said that though the tools of the trade may have changed dramatically since 1992, our role hasn’t changed: to help clients connect with their publics by providing them with counsel, content, context and credibility.

“While we have grown in scope and experience over the past 23 years, our intense focus on generating positive, real-world results for our clients remains constant,” Bianchi said. “That’s one of the key reasons we’ve retained many clients well beyond the industry average of two to three years. In fact, our top four clients have been with us for an average of 17.5 years.”

Longevity and stability are hallmarks of the Bianchi PR team as well, with the account staff averaging 14.4 years with the firm. For example, the firm’s vice president of account service, Jessica Muzik, has been with Bianchi PR for more than 19 years, having started in 1996 as an intern.

In an industry where relationships are paramount, Bianchi points to the experience of his core team and the relationships that they’ve cultivated with the firm’s clients and key local, regional and national media over the years.

Initially focusing on PR for the transportation sectors, Bianchi PR broadened its expertise over two decades and now offers extensive experience in automotive and industrial, professional service firm and business-to-business PR. Current ongoing clients include some of the world’s leading manufacturers, such as BASF, Cooper Standard Freudenberg-NOK Sealing Technologies, Johnson Controls Automotive (Seating), Schaeffler Group, ZF TRW and 3M Automotive.

The firm has also worked with organizations such as SAE International, the Automotive Industry Action Group, the Center for Automotive Research, the Motor Vehicle Lighting Council and the Steel Market Development Institute; truck industry suppliers such as Fruehauf Trailer and Accuride; technology specialists such as Munro & Associates, NxtGen Emission Control and Ricardo; and professional service firms in areas such as law, consulting, engineering, market research and forecasting sectors.

What’s next for Bianchi PR’s in its 24th year?

Leveraging the firm’s professional service experience and fulfilling the sector’s need for data and insight, Bianchi PR will soon release a study – called SMUPS™ – for Social Media Use by Professional Services – that dissects how top Detroit-area professional service firms are using social media and identifies key opportunities and problems, Bianchi said.

The firm will also work with its PRGN partners for the national rollout of an innovation for one of the world’s largest quick-serve food companies.

About Bianchi Public Relations, Inc.

An award-winning PR agency based in Troy, Mich., near the auto industry’s nexus of Detroit, Bianchi PR was launched in 1992 by accredited PR practitioner and PRSA Detroit Hall of Famer Jim Bianchi.

With special expertise in the business-to-business and automotive supplier realms, the firm has also represented clients in related sectors including the professional services, commercial vehicle, association, consulting, design, engineering, industrial, business law, manufacturing and technology sectors. For more information, visit or call 248-269-1122.

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Jessica Muzik