Bianchi PR to Discuss How Detroit Professional Service Firms Can Enhance Social Media Efforts at SMPS-Michigan Event on April 14

Posted Mar. 15th 2016

TROY, Mich., March 15, 2016 – To help Detroit-area local professional service firms benchmark and improve their social media marketing efforts, Bianchi Public Relations, Inc. will discuss its proprietary study of 25 top Detroit firms – “Social Media Use by Professional Services (SMUPS™)” – at a special event hosted by the Society for Marketing Professional Services – Michigan Chapter (SMPS) on April 14 in Southfield.

The SMPS-Michigan education event is slated for 8 – 10 a.m. on April 14 at Harley Ellis Devereaux, located at 26913 Northwestern Highway, Suite 200, in Southfield. Registration costs $20 for SMPS members, $10 for students and $50 for non-members.

Presenting from Bianchi PR will be Account Supervisor Adriana Van Duyn, APR, who spearheaded the research project, and agency President and PR veteran Jim Bianchi, APR.

Completed in late 2015, Bianchi PR’s SMUPS™ study was designed to identify trends and opportunities, and provide real-world, market-specific data to help Detroit-area professional service firms to enhance their social media marketing efforts.

“It’s clear that most Detroit-area professional service organizations have embraced social media, but some are making mistakes that may be limiting the effectiveness of this business development tool,” said Bianchi. “And while there is a lot of generic advice from so-called social media gurus, until now, there has not been hard data that is specific to Detroit-area professional service firms.”

Bianchi PR’s SMUPS™ study analyzed social media usage by 25 of the top metro Detroit professional service organizations (as ranked by Crain’s Detroit Business magazine) – including law, accounting, engineering, architectural and staffing firms – on their four most popular social platforms: Facebook; Twitter; LinkedIn; and YouTube.

The firm has also conducted a similar annual study for the automotive supply chain, called SMaASH™ – “Social Media and Automotive Supplier Habits” – to provide insight for the top North American automotive OEM suppliers.

About Bianchi PR
With experience in assisting professional service firms with media relations and related digital/social content needs, Bianchi PR has earned recognition as a “go-to” PR firm for local and global companies looking for market knowledge, local connections and PR expertise. For more information, visit or call 248-269-1122.

Bianchi PR is a member of the Public Relations Global Network – “The World’s Local Agency” – one of the world’s largest international public relations networks. PRGN harnesses the resources of 49 independent public relations firms and more than 800 communications professionals to connect international companies and organizations with individual and culturally diverse markets globally. Visit PRGN online at or on Twitter at @PRGN.

About SMPS-Michigan
The Michigan Chapter of the Society for Marketing Professional Services (SMPS-Michigan) is a community of marketing and business development professionals working to secure profitable business relationships for their architectural, engineering and construction companies. SMPS’ mission is to advocate for, educate and connect leaders in the building industry. The organization offers members professional development, leadership opportunities and marketing resources to advance their careers.

Created in 1973, SMPS now represents a dynamic network of 6,000+ marketing and business development professionals from architectural, engineering, planning, interior design, construction and specialty consulting firms located throughout the United States and Canada. The Society and its chapters benefit from the support of 3,700 design and building firms, encompassing 80 percent of the Engineering News–Record Top 500 Design Firms and Top 400 Contractors.

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Jim Bianchi