Public relations firm recognized for commitment to best practices in e-mail marketing
TROY, Mich., May 3, 2010 – Bianchi PR has received a 2009 All-Star Award from Constant Contact®, Inc., a provider of email marketing, event marketing and online survey tools, for meeting its best-practice standards for the use of e-mail marketing throughout 2009. The announcement was made today by James Bianchi, president of the Troy, Mich.-based public relations firm.
“The goal of Bianchi PeRspectives, our e-newsletter, is to provide readers with practical, industry-related information on a consistent basis,” Bianchi said. “We strive to stay ahead of key trends, issues and techniques – from all aspects of social media to the latest in media relations – and use e-mail marketing to share expertise with our clients, friends and prospective clients. We’ve also recently introduced a monthly tactical tipsheet to offer even more value to our contacts.”
Click here to sign-up for the Bianchi PeRspectives e-newsletter and monthly tipsheets, or to check out past issues.
Bianchi PR received a 2009 Constant Contact All-Star Award for demonstrating best practices in the effective use of Constant Contact e-mail marketing in the following areas:
– Frequency of campaigns;
– Open rates;
– Bounce rates; and
– Click through rates.
“Our customers work hard to build strong relationships with their clients and contacts through e-mail marketing and some, such as Bianchi Public Relations, truly excel in this effort,” said Gail Goodman, CEO, Constant Contact. “We created our All-Star Awards to highlight those customers who are passionately committed to following our best practices as they work to improve their customer communications. We’re proud of the role we play in helping Bianchi PR be successful and we look forward to continuing to assist the company with its marketing efforts.”
An award-winning PR agency based in Troy, Mich. and founded in 1992, Bianchi Public Relations is among the largest PR firms in Michigan, according to PRWeek magazine’s rankings of top public relations agencies. Offering national reach and local specialization, the firm is an affiliate of The PR Collective, a public relations network of more than 25 independent agencies across North America.
With special expertise in business-to-business communications, the firm has represented clients in the aftermarket, association, automotive, consulting, defense, design, e-business, education, engineering, industrial, legal, manufacturing, not-for-profit, professional services and technology sectors. For more information, visit www.bianchipr.com or call 248-269-1122.
With more than 350,000 customers, Constant Contact, Inc. is a leading provider of email marketing, event marketing, and online surveys for small businesses, nonprofits, and member associations. Founded in 1995, Constant Contact helps small organizations grow stronger customer relationships by delivering professional, low cost, easy-to-use online tools backed with award-winning support, education and personal coaching. Constant Contact is a publicly traded company (Nasdaq: CTCT) with offices located in Waltham, Mass.; Loveland, Colo.; and Delray, Fla. To learn more, please visit www.ConstantContact.com or call 781-472-8100.
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