Bianchi PR Joins MICHauto

Posted Jul. 29th 2014

TROY, Mich., July 29, 2014 – A Troy-based public relations firm that specializes in the automotive supplier sector, Bianchi Public Relations, Inc., has joined the Detroit Regional Chamber’s MICHauto initiative as an investor, putting it among some 55 companies supporting the effort aimed at growing the auto industry in its historic capital.

“MICHauto is a public-private collaborative effort that champions our home state, Michigan, as the global epicenter of the automotive industry,” said James A. Bianchi, Bianchi PR president. “As our firm and many of our clients are intimately involved in the auto industry, we welcome the opportunity to support MICHauto’s important advocacy, awareness, business attraction and talent attraction efforts.”

Bianchi said his PR agency is proud to join more than 50 other companies – including automakers such as General Motors, Toyota and Nissan; global suppliers such as BorgWarner, Visteon and TI Automotive; and other area professional service and support firms – in supporting MICHauto’s goals.

With special expertise in automotive supply chain PR and business-to-business PR, Bianchi PR was founded in 1992 and is ranked in the top five independent PR agencies based in Michigan, according to PRWeek’s 2014 ranking of public relations firms.

Among Bianchi PR’s ongoing automotive and business-to-business PR clients are BASF, Cooper Standard, Freudenberg-NOK Sealing Technologies, FRIMO North America, Johnson Controls, Schaeffler Group, TRW Automotive and 3M. The firm has also worked with organizations such as the SAE International, Automotive Industry Action Group, the Center for Automotive Research and the Steel Market Development Institute.

About Bianchi PR

With expertise in the automotive supplier realm, Bianchi PR has also represented clients in business-to-business sectors including: association, consulting, design/engineering, heavy truck/commercial vehicle, industrial, manufacturing, professional services and technology. For more information, visit or call 248-269-1122.

About MICHauto

MICHauto is dedicated to promoting, retaining and growing the automotive industry in Michigan and is a key economic development initiative of the Detroit Regional Chamber. MICHauto embodies a public-private strategy, championing Michigan as the global epicenter of the automotive industry and providing a platform for collaboration on advocacy, business attraction and retention, and talent attraction and development. Serving as the unified voice of Michigan’s automotive cluster, MICHauto works closely with the Michigan Economic Development Corporation, Original Equipment Suppliers Association, Center for Automotive Research and other Michigan and national organizations. To learn more visit

Jessica Killenberg Muzik

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