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TROY, Mich., June 18, 2008 – Bianchi Public Relations, Inc. announced today that it received a Hermes Creative Award for its work with Johnson Controls Automotive Experience business based in Plymouth, Mich. Bianchi PR’s 2008 North American International Auto Show (NAIAS) media relations campaign received a gold award, which is given to those that have achieved high industry standards.
“This award is an acknowledgment of our account teams’ creative talent, skill and commitment to our clients,” said James A. Bianchi, president of Bianchi PR. “We are extremely proud to be honored by other professionals in our field for our media relations efforts.”
The Hermes Creative Award program is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. The awards recognize outstanding work in the industry, while promoting the philanthropic nature of marketing and communication professionals.
The program is administered and judged by the Association of Marketing and Communication Professionals (AMCP), which consists of several thousand marketing, communication, advertising, public relations, media production and freelance professionals. The AMCP oversees awards and recognition programs and honors exceptional achievement and service to the profession.
Johnson Controls and the agency won a gold award for their campaign to further increase media coverage surrounding Johnson Controls’ participation in the 2008 NAIAS. Bianchi PR successfully implemented customized, pro-active media relations strategies and used the show as a platform to target local, national and international media.
Johnson Controls (NYSE: JCI) is the global leader that brings ingenuity to the places where people live, work and travel. By integrating technologies, products and services, we create smart environments that redefine the relationships between people and their surroundings. Our team of 140,000 employees creates a more comfortable, safe and sustainable world through our products and services for more than 200 million vehicles, 12 million homes and one million commercial buildings. Our commitment to sustainability drives our environmental stewardship, good corporate citizenship in our workplaces and communities, and the products and services we provide to customers. For additional information, please visit http://www.johnsoncontrols.com/.
An award-winning PR agency based in Troy, Mich. and founded in 1992, Bianchi Public Relations is the fifth largest PR firm in Michigan, according to PRWeek magazine’s 2008 rankings of top public relations agencies. Offering national reach and local specialization, the firm is an affiliate of The PR Collective, a public relations network of more than 30 independent agencies across North America.
With special expertise in the business-to-business realm, the firm has represented clients in the aftermarket, association, automotive, construction, consulting, design, e-business, education, engineering, industrial, legal, manufacturing, not-for-profit, professional services and technology sectors.
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