Bianchi PR Announces Chinese Affiliate

Posted Jun. 7th 2011

TROY, Mich., June 7, 2011 – To offer its clients expert PR support and experience in the burgeoning Chinese market, Bianchi Public Relations, Inc. has partnered with WizKreative Communications, a China-based agency experienced in supporting multi-national companies’ PR and marketing communication needs. The announcement was made today by James A. Bianchi, president of Bianchi PR.

“With the explosive growth and potential of the Chinese market, we wanted to extend our capability to support our clients on the ground there as they seek out new opportunities,” said Bianchi. “Our partner in China, WizKreative, understands both Chinese and western business, culture and customs; it has deep relationships with Chinese media and government officials; and it shares our firm’s ‘can-do’ attitude. Our partnership with WizKreative allows us to provide our clients with experienced, proven marketing and communications professionals on the ground in China who can help them navigate the Chinese business landscape.”

Based in Wuhan, central China, WizKreative Communications helps firms develop overall branding appropriate to the China market, as well as strategies and messages that support their business objectives. The company specializes in counseling China-based executives, performing competitor analyses and selecting proper media channels. Specific services include media events / press conferences, executive speech / presentation writing, translating / advising for literal accuracy and cross-cultural differences, placing technical articles and building key media and governmental relationships.

WizKreative’s partners have many years of experience in the U.S. and Chinese media markets, serving Fortune 500 companies and some of the world’s most renowned brands. For more information, visit

An award-winning PR agency based in Troy, Mich. and founded in 1992, Bianchi Public Relations is among the largest PR firms in Michigan, according to PRWeek magazine’s rankings of top public relations agencies. Offering national reach and local specialization, the firm is an affiliate of The PR Collective, a public relations network of more than 25 independent agencies across North America.

With special expertise in the business-to-business realm, the firm has represented clients in the aftermarket, association, automotive, consulting, defense, design, e-business, education, engineering, industrial, legal, manufacturing, not-for-profit, professional services and technology sectors.

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Jim Bianchi