Archetype Joint, LLC Selects Bianchi Public Relations, Inc. as Agency of Record

Posted Mar. 16th 2009

TROY, Mich., March 16, 2009 – Archetype Joint, LLC, an independent joint design and testing firm, has selected Bianchi Public Relations, Inc. as its public relations agency of record. The announcement was made by David Archer, founder and president of Archetype Joint, and James Bianchi, president of the PR agency.

Archetype Joint, based in Orion, Mich. – the only independent company of its kind – offers a full range of testing capabilities and analytical laboratory equipment to support joint design, testing and validation. The company’s laboratory is accredited by the American Association for Laboratory Accreditation (A2LA) to ISO/IEC 17025, the world’s primary test laboratory quality standard.

Through a pro-active media relations campaign, Bianchi PR will highlight Archetype Joint’s capabilities and expertise in fastening and joining, while positioning the company as a truly unique and independent resource to manufacturers in a wide array of industries, including aerospace, appliances, automotive, defense, consumer products and heavy-duty trucking, as well as new and emerging sectors such as wind turbines.

With more than 25 years of experience, Archer and his team at Archetype Joint have worked with such companies as BAE Systems, Ford Motor Co., GE Aviation, General Dynamics Land Systems, Raytheon, Textron Systems and TRW Automotive.

Because joints and fasteners account for most of warranty cost and a sizeable portion of product recalls, (typically 70 percent and 20 percent, respectively, in the automotive industry for example), joint testing and analysis makes products more profitable and reliable. Just as valuable, the process requires little lead time or expense compared to other initiatives.

In addition to its testing capabilities, Archetype Joint also offers consulting services, which are targeted at helping manufacturers select the best fastening or joining methods at each stage of the product development process. The company helps its customers evaluate key criteria and make the right decisions to optimize joints, from concept to production.

Archetype Joint’s testing facility houses mechanical test equipment; an environmental test chamber; ultrasonic test equipment, joint analysis software; controlled fastening tools; torque and clamp load transducers; presses; and sample preparation equipment.

Beyond Archetype Joint’s testing and analysis capabilities, the company’s executives and engineers are also available to provide expert witness and forensic engineering services.

An award-winning PR agency based in Troy, Mich. and founded in 1992, Bianchi Public Relations is the fifth largest PR firm in Michigan, according to PRWeek magazine’s 2008 rankings of top public relations agencies. Offering national reach and local specialization, the firm is an affiliate of The PR Collective, a public relations network of more than 30 independent agencies across North America.

With special expertise in the business-to-business realm, the firm has represented clients in the aftermarket, association, automotive, construction, consulting, defense, design, e-business, education, engineering, industrial, legal, manufacturing, not-for-profit, professional services and technology sectors.

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James Bianchi