888 W. Big Beaver Road Suite 777
Troy, Michigan 48084
P: 248.269.1122 F: 248.269.8202
Roop Raj is an anchor/reporter at Fox 2 News Detroit.
Can you tell us what types of stories, trends or issues are on your radar now?
As anchor of the early evening news, I cover enterprise stories. Issues like infrastructure, social issues, innovations and trends are what I focus on, primarily. I also cover general assignment stories when necessary.
Describe the craziest or most fun story you have written.
I did the job of a hotel staffer making beds, plumber, fast food worker and hospitality helper when I was an anchor in New Orleans. They called the series “Roop at Work.”
What story or stories are you most proud of?
I covered 24 hurricanes/tropical storms while working in New Orleans. I, along with my team, anchored the news as the monster storm came ashore for 17 hours straight. Then we took cover. Providing people with coverage of how to rebuild their lives was so satisfying.
What elements or characteristics do you look for in a story?
People, people, people. I look for real people with relatable experiences to focus on. I would much rather interview a person affected by an issue than an official explaining it.
How long have you been in journalism and how did you get started?
I started a TV show when I was 14 in Troy, Mich. It was a municipal access talk show focusing on current events. My first real job was when I was hired by the ABC affiliate station in Lansing, Mich. while a student at Michigan State University.
Finish this sentence: If I am not reporting, I am … Media coaching, writing, reading, and hanging with my wife and close friends and family.
What advice do you have for PR people that want to pitch you?
Tell me why it should be covered today. What makes it relatable to this day? Find a news peg. Make sure there are good visuals available and tell us what they are ahead of time.
Any pet peeves with PR people?
Pitching things that have no relevance to viewers, but simply promote a product. Build a storyline and make me care.
Tell us a little about yourself (family, interests, hobbies, background, etc.)
I’m married to a psychotherapist I met in New Orleans. My Dad and Mom are immigrants who dreamed of coming to America. They’re proud we grew up here. I have an older brother who is a marketing consultant in Columbus, Ohio.