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The Missing “C” of Content Marketing

Posted Sep. 24th 2013

In a recent blog post (http://tinyurl.com/pnu7erq), Gartner research director Jake Sorofman – an expert in digital marketing strategy, trends and practices – introduced The Three Cs of Content Marketing: Creation—is the collaborative, often distributed process of generating original ideas and creative output in the form of text, images, video, infographics and the like. Curation—is when […]

Roll with the Changes: The New B2B PR Landscape

Posted Jul. 3rd 2013

(By Jaclyn Reardon, Assistant Account Executive) The past recession and the digital revolution have turned the world of journalism upside down. Not just for general consumer media, but also for trade media, which serve as the arbiters of credibility within an industry segment … and that traditionally could make or break a B2B company’s PR […]

New Tools, Old Rules: Social Media Policy

Posted Mar. 5th 2013

(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) When asked about social media policy, I once heard a PR executive sum it up in this way: “It’s just new tools, old rules.” Social media has indeed given professionals a new set of tools in our collective toolbox and with that comes the […]

It’s as Easy as ROPE: Social Media Plan Development

Posted Feb. 19th 2013

(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) In addition to my role at Bianchi PR, I also have the good fortune of teaching a social media course at Wayne State University in Detroit. The reason I say good fortune is, after many years in the PR business, it’s always refreshing to […]

A Picture is Worth … 53% More Likes and 104% More Comments

Posted Jan. 29th 2013

(Post by Jessica Killenberg Muzik, APR, VP – Account Services) We have said it before … “everyone reads pictures.” And according to a recent study by HubSpot – which evaluated 8,800 Facebook posts from B2B and B2C companies – posts with photos on Facebook pages received 53 percent more likes than the average post. In […]

Part 6: Social Media Consistency Targets and Measurement for the Business Professional

Posted Jun. 12th 2012

At this point you may be wondering, how much time should you be dedicating to your social media efforts? Well it varies for every professional, but we typically recommend a total time commitment of two to three hours per week – which could include one hour of outreach on LinkedIn (via posing questions, answering questions, starting conversations, etc.), one tweet or re-tweet per day and three posts on Facebook per week. However, keep in mind that these are general recommendations, no need to force a post if the content just isn’t there.

Part 5: Creating Social Media Content and Process for the Business Professional

Posted Jun. 5th 2012

Continuously creating content is one of the biggest challenges to successfully implementing social media tactics in the business world. In the final parts of this series, we’ll share some thoughts on content, what to promote, the process, consistency targets and social media measurement.

Part 4: Blogs for the Business Professional

Posted May. 30th 2012

A blog is one of the most basic forms to help establish you as an expert in your particular field of expertise. Blog is an abbreviated version of “web log,” which is a term used to describe websites that maintain an ongoing chronicle of information. Many blogs focus on a particular topic, as is the case with our professional Bianchi Biz Blog, where we focus on useful information tied to PR and the business-to-business community.

Part 3: Facebook for the Business Professional

Posted May. 22nd 2012

(Post by Jessica Killenberg Muzik, APR, VP – Account Services) Launched in 2004, Facebook users may create a personal profile, add other users as friends and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common-interest user groups, organized by workplace, school or college or other characteristics. The Basics: A Facebook […]

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