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In a recent blog post (http://tinyurl.com/pnu7erq), Gartner research director Jake Sorofman – an expert in digital marketing strategy, trends and practices – introduced The Three Cs of Content Marketing: Creation—is the collaborative, often distributed process of generating original ideas and creative output in the form of text, images, video, infographics and the like. Curation—is when […]
Many marketers approach storytelling backwards. They create their story based on the facts, features and benefits they want to convey to the audience … they focus on what they offer, what their expertise is, how their product or service works … they select or create a platform they’d like to use to tell that story […]
(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) When asked about social media policy, I once heard a PR executive sum it up in this way: “It’s just new tools, old rules.” Social media has indeed given professionals a new set of tools in our collective toolbox and with that comes the […]
(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) In addition to my role at Bianchi PR, I also have the good fortune of teaching a social media course at Wayne State University in Detroit. The reason I say good fortune is, after many years in the PR business, it’s always refreshing to […]
(Post by Jessica Killenberg Muzik, APR, VP – Account Services) We have said it before … “everyone reads pictures.” And according to a recent study by HubSpot – which evaluated 8,800 Facebook posts from B2B and B2C companies – posts with photos on Facebook pages received 53 percent more likes than the average post. In […]
You have spoken. The word “synergize” leads our annual list of business buzzwords that PR, communications and business professionals would like to eradicate from the lexicon before the start of the New Year. That’s according to a couple hundred nominations from our colleagues and peers across about a dozen LinkedIn groups. Based on our unscientific survey […]
(Guest post by Jessica Killenberg Muzik, APR, VP – Account Services) As part of a recent PR project, we received a news release that a client drafted for our review. After proofreading, we suggested they add some data to the release. They took our counsel and added in some numbers to give the release further context. […]
At this point you may be wondering, how much time should you be dedicating to your social media efforts? Well it varies for every professional, but we typically recommend a total time commitment of two to three hours per week – which could include one hour of outreach on LinkedIn (via posing questions, answering questions, starting conversations, etc.), one tweet or re-tweet per day and three posts on Facebook per week. However, keep in mind that these are general recommendations, no need to force a post if the content just isn’t there.
Continuously creating content is one of the biggest challenges to successfully implementing social media tactics in the business world. In the final parts of this series, we’ll share some thoughts on content, what to promote, the process, consistency targets and social media measurement.