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Seven Ways Auto Suppliers Can Supercharge Social Media in 2016

Posted Jan. 4th 2016

While many of North America’s top automotive suppliers have increased their use of social media in the past year significantly, there’s still room to boost the horsepower of their social media programs in 2016, based on our second annual study of auto supplier social media habits. (Bianchi PR’s proprietary study, “Social Media and Automotive Supplier […]

Are Your Social Media Efforts Competitive?

Posted Dec. 29th 2015

Every professional service firm using social media is wondering the same things: are we focusing on the right things? Are we doing too much … or not enough? How are we doing versus our competitors? We can provide some insight. For our Social Media Use by Professional Services (SMUPS) study of 25 top Detroit professional […]

Automotive Suppliers: Don’t Overlook Your Most Powerful Social Media Platform

Posted Dec. 17th 2015

Most automotive suppliers are not leveraging the incredible reach and power of LinkedIn, the world’s largest professional network with 350+ million members (and adding two more across 200 countries and territories per second). While LinkedIn is viewed as the most important social network for business people – ahead of blogs, Facebook, Twitter, YouTube and Google+ […]

Too Many Professional Service Social Media Posts are Self-centered

Posted Dec. 4th 2015

Are your followers and fans asking: “What’s in it for me?” Social media experts stress that at least 75 percent of posts a company makes on its social media platforms should be something that its audience finds valuable. The problem is, what the company thinks is valuable and what the audience thinks is valuable often […]

Many Professional Service Companies’ Social Media Posts Lack Visuals

Posted Nov. 13th 2015

It’s no secret that everyone reads visuals. We’re wired to take in visual content faster and more effectively than words. For that reason, about 90 percent of the information sent to our brain is visual. Yet, based our recent study of 25 top metro-Detroit professional services companies, most of these organizations’ posts are missing a […]

Auto Suppliers Need to Shift Their Focus Outward on Social Media

Posted Nov. 6th 2015

More than 50 percent of the posts made on social media by automotive suppliers are focused on themselves, according to our recent Social Media and Automotive Supplier Habits™ 2.0 (SMaASH 2.0) study of the top 25 North American automotive OEM suppliers. Given that the golden rule of social media is: for every one post about […]

Most Professional Service Social Media Posts Fail the Interactivity Test

Posted Oct. 23rd 2015

Engagement is the immediate goal for most professional service firms’ social media presence. Law firms, architects, staffing companies and more go to great lengths to measure and analyze engagement with likes, favorites, shares, retweets, reach, clicks and other metrics. Yet only a small share of professional service firm posts are the type that actually encourage […]

Most Professional Service Firms Neglect Their Most Powerful Social Media Platform

Posted Oct. 2nd 2015

Professional service organizations are not taking full advantage of the power and reach of LinkedIn, the world’s largest professional network with 350+ million members (and adding two more across 200 countries and territories per second.)  While LinkedIn is viewed as the most important social network for business people – ahead of blogs, Facebook, Twitter, YouTube […]

Professional Service Firms Don’t Share Enough Media Coverage on Social Media

Posted Sep. 11th 2015

A recent study by Nielsen showed that “expert” content – third-party articles in trusted media outlets –is the most effective source of information impacting people in all stages of the purchase process. Nielsen said, on average, earned media coverage lifted brand familiarity 88 percent more than branded content and 50 percent more than user reviews. […]

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