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Taking a Proactive Approach to Social Media

Posted Jun. 10th 2016

Consistent action creates consistent results. In reviewing more than 8,300 posts for our Social Media Use by Professional Services (SMUPS) study, we noticed that the firms who took a consistent, proactive approach to their social media efforts had better audience engagement. Are you posting only when there is a conference or webinar, and then going […]

Seven Ways Auto Suppliers Can Supercharge Their Social Media Impact

Posted Mar. 24th 2016

While many of North America’s top automotive OEM suppliers have increased and improved upon their use of social media in the past year, they can kick up the horsepower of their social media programs by following seven simple tips. Our second annual proprietary study, “Social Media and Automotive Supplier Habits 2.0™” (SMaASH 2.0™), analyzed social […]

Are Professional Service Firms Fully Leveraging the Power of Facebook?

Posted Mar. 18th 2016

Facebook is arguably the most powerful social media platform going, with 1.59 billion monthly active viewers. And while most (92 percent) of the 25 top Detroit professional service firms – as ranked by Crain’s Detroit Business – have Facebook pages, many are failing to leverage its power to boost awareness and engagement for their brands. […]

The ‘Average’ Auto Supplier, Socially

Posted Mar. 4th 2016

Our recent Social Media and Automotive Supplier Habits™ 2.0 (SMaASH™ 2.0) study of the top 25 North American automotive OEM suppliers showed that suppliers have stepped up their social media game in the past year. Among the highlights: • More suppliers are embracing social media – The most popular social media channels where leading auto […]

Five Social Media Hacks for Professional Service Firms in 2016

Posted Jan. 15th 2016

Based on our study of how top Detroit firms – including law, accounting, engineering, architectural and staffing firms – used social media in 2015, there are five simple things that can boost the effectiveness of professional service firms’ social media efforts in the year ahead. (The study, “Social Media Use by Professional Services” or SMUPS™, […]

Seven Ways Auto Suppliers Can Supercharge Social Media in 2016

Posted Jan. 4th 2016

While many of North America’s top automotive suppliers have increased their use of social media in the past year significantly, there’s still room to boost the horsepower of their social media programs in 2016, based on our second annual study of auto supplier social media habits. (Bianchi PR’s proprietary study, “Social Media and Automotive Supplier […]

Are Your Social Media Efforts Competitive?

Posted Dec. 29th 2015

Every professional service firm using social media is wondering the same things: are we focusing on the right things? Are we doing too much … or not enough? How are we doing versus our competitors? We can provide some insight. For our Social Media Use by Professional Services (SMUPS) study of 25 top Detroit professional […]

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