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Meet the Media: Sharon Carty, Reporter and News Editor at Automotive News

Posted Sep. 20th 2016

Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? I’m in the enviable position of being able to write about whatever catches my eye and seems to need further exploration. I’m managing a small team of reporters and writing, so I don’t write every […]

How Are Reporters Assessing Your CEO in Media Interviews?

Posted Sep. 9th 2016

When a reporter evaluates a CEO during a media interview, do you know what the most important factors being considered are? According to survey results shared by our partners around the world in the Public Relations Global Network — PRGN (www.prgn.com) — it often depends on the journalist’s nationality. The PRGN survey of journalists in […]

Meet the Media: Laura Putre, Staff Writer at IndustryWeek

Posted Sep. 6th 2016

Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? The talent wars between automotive and Silicon Valley; the role technology companies will play in the OEM space; OEMs trying to reinvent themselves as ‘mobility companies’ and how that’s working out for them. Tell us […]

8 Questions to Ask in Your PR Agency Search

Posted Sep. 2nd 2016

Our August 12 blog post, 8 Questions to Ask in Your PR Agency Search, is still getting a large number of views, so it seems many people are struggling with the challenge of selecting the right PR firm. So, based on our experience on both the client and the agency sides, we’d like to offer […]

BPR’s Top 25 PR Projects: #1 Freudenberg-NOK Lean Manufacturing Program Rollout (1992)

Posted Sep. 1st 2016

Challenge: Helping a then little-known sealing joint venture between a German company and a Japanese company communicate the benefits of its lean manufacturing program, when almost no supplier in North America was actually practicing lean production. Approach: Start with a media audit to gauge awareness and opportunities, then move into media relations — starting with a […]

Bianchi PR’s Recent Meet the Media Profiles

Posted Aug. 29th 2016

  By popular demand, here is a list of links to our recent Meet the Media profiles:               Meet the Media: Mike Wayland, Automotive Reporter at The Detroit News Meet the Media: Lindsay Brooke, Editor in Chief, Automotive Engineering International (SAE International) Meet the Media: Jerry Hirsch, Editor at […]

Journalists Identify the Best Location for a CEO Media Interview

Posted Aug. 19th 2016

Location, location, location are the three keys to success in real estate … and they can also be a key success factor in your CEO’s next international media interview in it can help to create the right impression with the reporter. According to a survey conducted across Europe and North America by our partners in […]

Bianchi PR’s Top 25 PR Projects

Posted Aug. 18th 2016

As Bianchi PR enters our 25th year in business, we’re going to celebrate our GREAT CLIENTS and our shared successes in a special way … by highlighting our Top 25 PR Projects … over the course of the next year. We’ve been fortunate to work with some top brands and companies – from Anheuser-Busch to […]

Meet the Media: Mike Wayland, Automotive Reporter at The Detroit News

Posted Aug. 16th 2016

Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? The auto industry is one of the most intriguing areas of the United States economy right now, as new technologies and companies enter the industry. The development of semi-autonomous and self-driving vehicles combined with the […]

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