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PRGN: A Global Force for Great PR

Posted Feb. 8th 2024

Our Global Network of Local PR Partners Bring You On-The-Ground Expertise Worldwide Do you need PR support for a new automotive manufacturing facility in Mexico? Or announcing a new technical R&D center in China? Or navigating public affairs with the European Union? Or media interviews arranged around your CEO’s appearance at IAA? Our network — […]

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How to Avoid Press Event No-Shows

Posted Nov. 2nd 2023

Have you ever found yourself wondering why reporters didn’t attend your press event? Maybe you didn’t get the attendance you were expecting and now you’re taking the heat from your CEO for it.  There are many reasons why reporters don’t show up to a press event. Sometimes, they try to nicely break the news beforehand […]

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How Podcasts Can Help Auto Suppliers Drive Employee Engagement

Posted Jun. 12th 2023

Guest Post by Jan Griffiths, president & founder of Gravitas Detroit In today’s fast-paced and digitally connected world, internal communication has become more critical than ever for automotive suppliers. Engaging employees, fostering a sense of connection, and aligning them with the company’s vision and values are paramount for success. Traditional communication methods alone may not […]

Meet the Media: Alan Adler, Midwest Bureau Chief for FreightWaves

Posted Jun. 5th 2023

I am the Midwest Bureau Chief freightwaves.com, a software as a service (SaaS) business with a robust media operation that includes web and about 20 hours a week of live streamed TV.  We report on the four main freight modes: air cargo, ocean shipping, rail/intermodal and commercial trucking. FreightWaves is a 5-year-old startup based in […]

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The Top 9 Reasons to Participate in CES 2024: Accelerating Success for Automotive Suppliers and Mobility Technology Start-ups

Posted Jun. 1st 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles. One event that consistently sets the stage for groundbreaking […]

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Procurement Secrets for Selecting the Best PR Agency – Part 2

Posted May. 18th 2023

In our last post, we discussed how purchasing executives should consider how a PR agency’s expertise and experience in the client’s industry sector can affect the value they can generate for their company. Generally, the more experience and expertise (and current clients involved) in your sector, the more efficient and effective they can be. That’s […]

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Understanding the Automotive News PACE Awards Process

Posted Apr. 13th 2023

As discussed in our last blog post “Three Reasons Automotive Suppliers Should Pursue the Automotive News PACE Award,” automotive and mobility suppliers – especially those involved in new technologies for the electric vehicle, connected vehicle, ADAS and autonomous driving, and shared mobility sectors –an Automotive News PACE Award win can help set your company apart […]

Meet the Media: Hannah Lutz, Reporter at Automotive News

Posted Apr. 3rd 2023

I am a reporter at Automotive News, covering electric vehicle trends, charging infrastructure and battery development. I started the beat in January, but I have been with AN for nine years, covering various automaker and dealer beats. Can you tell us what types of stories, trends or issues are on your radar now? I have […]

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Top EV-Focused YouTube Channels That Mobility Suppliers Need to Follow

Posted Mar. 30th 2023

If you’re working for an automotive supplier and are looking to connect with key influencers in the electric vehicle (EV) market, you’ve probably noticed the recent proliferation of EV-related YouTube channels. Who has time to watch them all? As a specialized PR agency for a number of automotive suppliers providing electric vehicle components and systems, […]

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