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Prepping for the Trickiest Auto Journalists’ Questions

Posted Aug. 6th 2014

(Post by Adriana Van Duyn, APR, Account Supervisor) In coordinating many interviews with the automotive trade media on behalf of our clients over the years, we’ve learned a few things about what reporters want. We also know that securing the interview is just the first step in the media relations process. The real key to […]

More Bang for Your Trade Show Dollars

Posted Mar. 24th 2014

(Guest post by Kayla Brown, Intern) When it comes time for your company to take part in a trade show or an event just showing up isn’t enough and it won’t guarantee the media coverage you are looking for. So this time around shake it up and try something new. Trade shows offer prime opportunities […]

Making Personal Connections on a Professional Level Can Lead to PR Success

Posted Mar. 17th 2014

(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) Not that long ago, I had the opportunity to pitch “key” national and regional media in other parts of the U.S. for a client, which can be a challenge when you don’t already have solid, established relationships with target reporters in areas such as […]

Bringing Credibility to Your Content Marketing

Posted Mar. 12th 2014

In the last post (http://wp.me/ppqb5-sA), we discussed how Gartner’s Three Cs of Content Marketing – Creation, Curation and Cultivation – hinged upon what we see as the fourth, and most important, C – Credibility. Ultimately, if your content is not credible, it could end up ineffective … and your effort wasted. But how do you […]

Why Media Don’t Respond and How to Change That

Posted Mar. 10th 2014

(Guest post by Chad Van De Wiele, Intern) As an intern, I’ve gained an ample amount of experience and learned many important lessons in the professional world of public relations. One lesson I found particularly valuable came from a senior executive here, following her interaction with the bureau chief of a major wire service: there’s […]

Never Lose Your Keys: Tips for Developing Strong Key Messages

Posted Feb. 18th 2014

(Guest post by Kayla Brown, Intern) Good communicators don’t just wing it! When you have a concise, powerful idea of what you want to say about your company or product, your audiences are more likely to be engaged, more likely to understand you and more likely to remember you. In order for that to happen […]

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Keys to Success – Seven PR Practices to Follow

Posted Feb. 12th 2014

(Guest post by Chad Van De Wiele, Intern) In nearly every field, professionals are continuously searching for the keys to success – a short-cut to business savvy that otherwise only develops through years of practice. Although no one has all the answers – because we’re all still learning – we’re sharing a list of practices […]

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Play It Cool – How Media Pitching is Like Dating

Posted Dec. 6th 2013

(Guest post by Brandon Burbank, Intern) Recently, I read an article illustrating the similarities between media relations and dating. How true this can be, especially for new graduates just entering the professional realm of PR. Not knowing what to say, worrying if you’re coming on too strong or playing it too cool, the fear of […]

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Bringing Credibility to Your Content Marketing

Posted Oct. 1st 2013

In the last post (http://wp.me/ppqb5-sA), we discussed how Gartner’s Three Cs of Content Marketing – Creation, Curation and Cultivation – hinged upon what we see as the fourth, and most important, C – Credibility. Ultimately, if your content is not credible, it could end up ineffective … and your effort wasted. But how do you […]

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