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What’s the Best Setting for a CEO Media Interview?

Posted Jun. 19th 2015

 Location, location, location is key to success in the real estate world … but it can also be crucial to your CEO’s next media interview by creating the right impression with the journalist. According to study results recently shared by our partners in the Public Relations Global Network — PRGN — the top location preferences […]

The Top 5 Auto Supplier Social Media Mistakes

Posted Feb. 23rd 2015

How was your company’s social media engagement last year? Was it better – or worse – than your North American automotive supplier competitors and peers? And more important, how can you make your social media more effective this year?  Our proprietary study of how the top 25 North American automotive OEM suppliers used social media […]

Finding the Best Automotive PR Firm for Your Company

Posted Feb. 18th 2015

If you Google the terms “automotive PR firm,” you’ll get more than 1.1 million results – and those listed on the first pages of search results might be there because they are great at SEO, not necessarily because they have significant automotive expertise. To help you wade through potential candidates in your automotive PR agency […]

PR Lessons from What Did Jesus Drive?

Posted Jan. 28th 2015

Former Ford and Chrysler PR executive Jason Vines’ new book, What Did Jesus Drive?, is more than an entertaining, candid chronicle of some of the biggest PR crises in the auto industry. It’s also a study and sharing of the mistakes made and lessons learned around these crises. And more importantly, it is a primer […]

The Reporters Who THINK They Know

Posted Dec. 10th 2014

In media relations, it’s not the reporters that don’t know your company that’ll kill you. It’s the ones who THINK they know your company. Why? Because the ones who don’t know your company, if they’re good journalists, will be open and will listen to your pitch, at least if you’ve done your homework to meet […]

Most Auto Suppliers Neglect Their Most Powerful Social Media Platform

Posted Nov. 7th 2014

Automotive OEM suppliers are not taking full advantage of the power and reach of LinkedIn, the world’s largest professional network with 300+million members (and adding thousands more every day) While LinkedIn is viewed as the most important social network for business people – ahead of blogs, Facebook, Twitter, YouTube and Google+ – most auto suppliers […]

Taking B2B Release Distribution to the Max

Posted Oct. 29th 2014

(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) You’ve taken the time and effort to carefully craft your news release. You’ve steered it through the internal and external approval process. And now, you are ready to share your news with the world. But much of that that time and effort is wasted […]

‘Don’t Pitch Reporters via Social Media’

Posted Oct. 9th 2014

“Don’t pitch reporters via social media”— that was the subhead in a press release about a recent survey of journalists conducted by a news release distribution wire service. The release pointed out that while most journalists do rely on social media for research, news creation and sharing of their news, 83 percent of reporters surveyed […]

Auto Suppliers Don’t Share Enough Media Coverage on Social Media

Posted Sep. 26th 2014

A recent study by Nielsen showed that “expert” content – third-party articles in trusted media outlets –is the most effective source of information impacting people in all stages of the purchase process Nielsen said, on average, earned media coverage lifted brand familiarity 88 percent more than branded content and 50 percent more than user reviews. Yet, […]

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