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Marketing Budget Slashed? Now’s the Time to Double Down on PR

Posted Jun. 11th 2020

You started 2020 with a nice marketing budget and some great plans. But as boxer Mike Tyson once noted: “Everyone has a plan until they get punched in the mouth.” The COVID19 pandemic has punched virtually all marketers in the mouth. Your boss has asked you to cut your marketing budget drastically – perhaps by […]

8 Questions to Ask in Your PR Agency Search

Posted Aug. 12th 2016

You’ve done it! You got the green light to engage a PR firm to assist with your PR and marketing needs. Choosing a PR firm that is the right fit for your firm is crucial to the success of your PR program. Once you’ve outlined your goals, needs and budget, you are prepared to meet […]

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