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How North American Journalists Prepare for CEO Interviews

Posted Apr. 10th 2015

Not all journalists are the same, but a recent survey offers some new insights on how some North American journalists prepare for, and conduct, an interview with a corporate CEO. As a communications professional, knowing a journalist’s preparations and preferences can help you better prep your CEO for the best possible interview outcome. Key findings […]

PR Lessons from What Did Jesus Drive?

Posted Jan. 28th 2015

Former Ford and Chrysler PR executive Jason Vines’ new book, What Did Jesus Drive?, is more than an entertaining, candid chronicle of some of the biggest PR crises in the auto industry. It’s also a study and sharing of the mistakes made and lessons learned around these crises. And more importantly, it is a primer […]

Survival Guide for the Supplier PR Novice at NAIAS

Posted Jan. 8th 2015

NAIAS – the North American International Auto Show in Detroit – which opens up to some 5,000+ press people and thousands of auto industry insiders next Monday, can be overwhelming to the first-time supplier PR attendee. Have no fear. Our team of automotive supplier PR professionals, who have worked NAIAS Preview Week for multiple clients […]

The Reporters Who THINK They Know

Posted Dec. 10th 2014

In media relations, it’s not the reporters that don’t know your company that’ll kill you. It’s the ones who THINK they know your company. Why? Because the ones who don’t know your company, if they’re good journalists, will be open and will listen to your pitch, at least if you’ve done your homework to meet […]

‘Don’t Pitch Reporters via Social Media’

Posted Oct. 9th 2014

“Don’t pitch reporters via social media”— that was the subhead in a press release about a recent survey of journalists conducted by a news release distribution wire service. The release pointed out that while most journalists do rely on social media for research, news creation and sharing of their news, 83 percent of reporters surveyed […]

Auto Suppliers Don’t Share Enough Media Coverage on Social Media

Posted Sep. 26th 2014

A recent study by Nielsen showed that “expert” content – third-party articles in trusted media outlets –is the most effective source of information impacting people in all stages of the purchase process Nielsen said, on average, earned media coverage lifted brand familiarity 88 percent more than branded content and 50 percent more than user reviews. Yet, […]

Think Outside the Automotive Journalist

Posted Sep. 24th 2014

(Post by Leslie Dagg, Account Supervisor) With Detroit being the epicenter of the automotive business in North America, if not the world,and with so many of our clients involved in the automotive industry, it’s natural that much of the media relations outreach we do on their behalf is with automotive journalists. As any good B2B […]

Prepping for the Trickiest Auto Journalists’ Questions

Posted Aug. 6th 2014

(Post by Adriana Van Duyn, APR, Account Supervisor) In coordinating many interviews with the automotive trade media on behalf of our clients over the years, we’ve learned a few things about what reporters want. We also know that securing the interview is just the first step in the media relations process. The real key to […]

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