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More Bang for Your Trade Show Dollars

Posted Mar. 24th 2014

(Guest post by Kayla Brown, Intern) When it comes time for your company to take part in a trade show or an event just showing up isn’t enough and it won’t guarantee the media coverage you are looking for. So this time around shake it up and try something new. Trade shows offer prime opportunities […]

Making Personal Connections on a Professional Level Can Lead to PR Success

Posted Mar. 17th 2014

(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) Not that long ago, I had the opportunity to pitch “key” national and regional media in other parts of the U.S. for a client, which can be a challenge when you don’t already have solid, established relationships with target reporters in areas such as […]

Bringing Credibility to Your Content Marketing

Posted Mar. 12th 2014

In the last post (http://wp.me/ppqb5-sA), we discussed how Gartner’s Three Cs of Content Marketing – Creation, Curation and Cultivation – hinged upon what we see as the fourth, and most important, C – Credibility. Ultimately, if your content is not credible, it could end up ineffective … and your effort wasted. But how do you […]

Why Media Don’t Respond and How to Change That

Posted Mar. 10th 2014

(Guest post by Chad Van De Wiele, Intern) As an intern, I’ve gained an ample amount of experience and learned many important lessons in the professional world of public relations. One lesson I found particularly valuable came from a senior executive here, following her interaction with the bureau chief of a major wire service: there’s […]

Play It Cool – How Media Pitching is Like Dating

Posted Dec. 6th 2013

(Guest post by Brandon Burbank, Intern) Recently, I read an article illustrating the similarities between media relations and dating. How true this can be, especially for new graduates just entering the professional realm of PR. Not knowing what to say, worrying if you’re coming on too strong or playing it too cool, the fear of […]

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Bringing Credibility to Your Content Marketing

Posted Oct. 1st 2013

In the last post (http://wp.me/ppqb5-sA), we discussed how Gartner’s Three Cs of Content Marketing – Creation, Curation and Cultivation – hinged upon what we see as the fourth, and most important, C – Credibility. Ultimately, if your content is not credible, it could end up ineffective … and your effort wasted. But how do you […]

Networking Do’s and Don’ts for College Grads

Posted Aug. 26th 2013

(Guest post by Intern Witney Withers) One of the most valuable skills no matter what field you work in is the ability to network. In a world where, as the old saying goes, “it’s not about what you know, it’s about who you know,” networking is vital for new opportunities and advancing your career.  Although […]

Roll with the Changes: The New B2B PR Landscape

Posted Jul. 3rd 2013

(By Jaclyn Reardon, Assistant Account Executive) The past recession and the digital revolution have turned the world of journalism upside down. Not just for general consumer media, but also for trade media, which serve as the arbiters of credibility within an industry segment … and that traditionally could make or break a B2B company’s PR […]

12 Things to Expect from Your PR Agency – Reprise

Posted May. 29th 2013

In an earlier post, we outlined a list of seven things a client can do to make its PR agency great – our thoughts on how a client can make its PR firm more effective and a better partner ( here’s the link: http://wp.me/ppqb5-iF). Based on our firm’s 20-year history – and a few client relationships that have lasted […]

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