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Meet the Media: Lindsay Brooke, Editor in Chief, Automotive Engineering International (SAE International)

Posted Aug. 2nd 2016

What types of stories, trends or issues are on your radar now? Right now I’m finishing up an 8-page cover story for Automotive Engineering on the vehicle lightweighting trend, specifically what comes next. You know everybody’s been talking about mass reduction and about how important it is, but once a certain amount of low hanging […]

Meet the Media: Jerry Hirsch, Editor at Trucks.com

Posted Jul. 19th 2016

Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? It is pretty simple. Imagine you finish a book late and night and realize it is the first in a two-part series. You get to work the next day, order it online and it is […]

Where Do Journalists Go to Research Your CEO Before a Media Interview?

Posted Jul. 8th 2016

Most journalists around the globe have the same basic goal – to get the story. But HOW and WHERE they do research on the CEO prior to an interview varies widely, especially depending upon what part of the world they’re working in, according to our partners in the Public Relations Global Network (PRGN – www.prgn.com). […]

Meet the Media: Dave Kunz, Eyewitness News Automotive Specialist at KABC-TV

Posted Jul. 5th 2016

What’s the top story you’re working on right now? Well, as usual I’m juggling lots of things. Just spent a day in the hills of Malibu at Motor Press Guild’s annual “Droptops & Dirt” off-road and convertible event. Got lots of great footage for both a Jeep 75th anniversary story and one on the upcoming […]

Why Professional Service PR Efforts Fail

Posted Jul. 1st 2016

We have no doubt that there’s a real value in doing PR. It’s a powerful business development tool that brings visibility and credibility to your firm. It improves your image with your key internal and external audiences. It builds or increases brand recognition … positions your people as thought-leaders … raises awareness for the causes […]

Meet the Media: Karen Dybis, Metro Detroit Freelance Writer and Author

Posted Jun. 21st 2016

What’s the top story you’re working on right now? To be honest, it would be my latest book rather than a story. I’m writing a book about Detroit’s Delray neighborhood. So that is a top priority to me (research and writing takes about a year). I’m always looking for help in that area, so if […]

Roundup of Key Findings of our Auto Supplier Social Media SMaASH 2.0 Study

Posted Jun. 17th 2016

  1) Second SMaASH™ Study Shows Social Media Opportunities for North American Automotive Suppliers – http://bit.ly/1Vjj9Mw 2) Automotive Suppliers Need to Share More Media Coverage – http://bit.ly/1LNDAr4  3) Auto Suppliers Need to Shift Their Focus Outward on Social Media – http://bit.ly/1HYAKhs 4) Let’s Get Visual! Automotive Supplier Social Media Posts Need More Visuals – http://bit.ly/1nfrn9I […]

Meet the Media: Sean Kilcarr, Executive Editor at Fleet Owner and Editor-At-Large at American Trucker

Posted Jun. 7th 2016

Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? The biggest stories right now all relate to federal regulations. By December 2017, all trucking fleets and owner-operators must use electronic logging devices (ELDs). On top of that, a new “speed limiter” rule is due […]

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