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Think Outside the Automotive Journalist

Posted Sep. 24th 2014

(Post by Leslie Dagg, Account Supervisor) With Detroit being the epicenter of the automotive business in North America, if not the world,and with so many of our clients involved in the automotive industry, it’s natural that much of the media relations outreach we do on their behalf is with automotive journalists. As any good B2B […]

More Bang for Your Trade Show Dollars

Posted Mar. 24th 2014

(Guest post by Kayla Brown, Intern) When it comes time for your company to take part in a trade show or an event just showing up isn’t enough and it won’t guarantee the media coverage you are looking for. So this time around shake it up and try something new. Trade shows offer prime opportunities […]

Making Personal Connections on a Professional Level Can Lead to PR Success

Posted Mar. 17th 2014

(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) Not that long ago, I had the opportunity to pitch “key” national and regional media in other parts of the U.S. for a client, which can be a challenge when you don’t already have solid, established relationships with target reporters in areas such as […]

Why Media Don’t Respond and How to Change That

Posted Mar. 10th 2014

(Guest post by Chad Van De Wiele, Intern) As an intern, I’ve gained an ample amount of experience and learned many important lessons in the professional world of public relations. One lesson I found particularly valuable came from a senior executive here, following her interaction with the bureau chief of a major wire service: there’s […]

12 Things to Expect from Your PR Agency – Reprise

Posted May. 29th 2013

In an earlier post, we outlined a list of seven things a client can do to make its PR agency great – our thoughts on how a client can make its PR firm more effective and a better partner ( here’s the link: http://wp.me/ppqb5-iF). Based on our firm’s 20-year history – and a few client relationships that have lasted […]

You Don’t Need a PR Firm

Posted May. 21st 2013

A few times a year, some former PR exec or recovering journalist writes an article or a blog post  with a title like “6 Reasons You’ll Regret Hiring a PR Firm.” Very sensationalized. Very negative. And often, very bad advice. In practicing PR for more than 30 years, I’ve seen how PR firms can deliver […]

How Journalists Find Quotable Experts

Posted May. 7th 2013

Ever wonder why one of your competitors – perhaps even someone who is less experienced or less knowledgeable than you – is frequently quoted as a “subject matter expert” in news stories?  In many cases, as in other situations in life, it’s not so much a matter of what you know or who you know […]

Getting Quoted and Noted in the Media

Posted Feb. 5th 2013

(By Jaclyn Reardon, Assistant Account Executive) It’s no secret that one of the goals of PR is to get your company’s executives and experts quoted in articles. You want it, your company wants it and your PR firm wants it. Having your executives seen as expert sources in the media’s eyes should be an integral […]

5 Tips to Keep Your Newsroom Newsworthy

Posted Nov. 30th 2012

(Guest post by Leslie Dagg, Account Supervisor) With 2013 quickly approaching, you might be taking a look back on 2012 to take stock of successes, lessons learned and improvements to be made. During this review, setting aside time to review your company’s website – and most importantly, the online newsroom section – can be valuable. Having […]

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