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Bringing Credibility to Your Content Marketing

Posted Mar. 12th 2014

In the last post (http://wp.me/ppqb5-sA), we discussed how Gartner’s Three Cs of Content Marketing – Creation, Curation and Cultivation – hinged upon what we see as the fourth, and most important, C – Credibility. Ultimately, if your content is not credible, it could end up ineffective … and your effort wasted. But how do you […]

Bringing Credibility to Your Content Marketing

Posted Oct. 1st 2013

In the last post (http://wp.me/ppqb5-sA), we discussed how Gartner’s Three Cs of Content Marketing – Creation, Curation and Cultivation – hinged upon what we see as the fourth, and most important, C – Credibility. Ultimately, if your content is not credible, it could end up ineffective … and your effort wasted. But how do you […]

The Missing “C” of Content Marketing

Posted Sep. 24th 2013

In a recent blog post (http://tinyurl.com/pnu7erq), Gartner research director Jake Sorofman – an expert in digital marketing strategy, trends and practices – introduced The Three Cs of Content Marketing: Creation—is the collaborative, often distributed process of generating original ideas and creative output in the form of text, images, video, infographics and the like. Curation—is when […]

Want to be a successful marketing storyteller?

Posted Sep. 4th 2013

Many marketers approach storytelling backwards. They create their story based on the facts, features and benefits they want to convey to the audience … they focus on what they offer, what their expertise is, how their product or service works … they select or create a platform they’d like to use to tell that story […]

Business Best Practices: Kudos, WOWs and All That Good Stuff

Posted Apr. 3rd 2013

(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) Meetings … love them or hate them, they are an essential part of doing business. But what if meetings were something your team actually looked forward to or, at the very least, didn’t mind attending? Yes, it can happen. At Bianchi PR we have […]

Business Best Practices: High 5 – Giving Credit Where Credit is Due

Posted Mar. 12th 2013

(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) As communicators it’s easy to get wrapped up in the chaos that is often our day-to-day work life. In these times, I find it is more important than ever to acknowledge those that are making it just a bit easier to do what you […]

10 Business Buzzwords You Have Sentenced to Death

Posted Dec. 18th 2012

You have spoken. The word “synergize” leads our annual list of business buzzwords that PR, communications and business professionals would like to eradicate from the lexicon before the start of the New Year. That’s according to a couple hundred nominations from our colleagues and peers across about a dozen LinkedIn groups. Based on our unscientific survey […]

50 Shades of Data: Media are Passionate about Numbers – Part II

Posted Sep. 11th 2012

(Guest post by Jessica Killenberg Muzik, APR, VP – Account Services) In part one of this blog (http://wp.me/ppqb5-lC), we discussed what data can do for an organization. In part two, we’re sharing the six ways your company can utilize data for a big PR punch: Get the Word Out: Having data to share gives you a […]

50 Shades of Data: Media are Passionate About Numbers – Part I

Posted Sep. 5th 2012

(Guest post by Jessica Killenberg Muzik, APR, VP – Account Services) As part of a recent PR project, we received a news release that a client drafted for our review. After proofreading, we suggested they add some data to the release. They took our counsel and added in some numbers to give the release further context. […]

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