More Bang for Your Trade Show Dollars

Posted Mar. 24th 2014

(Guest post by Kayla Brown, Intern) When it comes time for your company to take part in a trade show or an event just showing up isn’t enough and it won’t guarantee the media coverage you are looking for. So this time around shake it up and try something new. Trade shows offer prime opportunities […]

Does Your Content Have the X Factor?

Posted Feb. 5th 2014

If you Google the term “Content Marketing” you get more than 1 billion hits. That’s 1,000,000,000+ … and the number continues to grow hourly. CONTENT is the biggest thing in marketing today. Every company wants it. Every agency is selling it. And every person with a smartphone, tablet or laptop can create it. Content is […]

It’s as Easy as ROPE: Social Media Plan Development

Posted Feb. 19th 2013

(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) In addition to my role at Bianchi PR, I also have the good fortune of teaching a social media course at Wayne State University in Detroit. The reason I say good fortune is, after many years in the PR business, it’s always refreshing to […]

Part 6: Social Media Consistency Targets and Measurement for the Business Professional

Posted Jun. 12th 2012

At this point you may be wondering, how much time should you be dedicating to your social media efforts? Well it varies for every professional, but we typically recommend a total time commitment of two to three hours per week – which could include one hour of outreach on LinkedIn (via posing questions, answering questions, starting conversations, etc.), one tweet or re-tweet per day and three posts on Facebook per week. However, keep in mind that these are general recommendations, no need to force a post if the content just isn’t there.

Newbies’ B2B Guide to Google+

Posted Aug. 16th 2011

Everyone is talking about Google+ … but what does it offer business-to-business communicators and marketers? In a word: POTENTIAL. Google+ is a collection of social networking services we already use, all in one place and according to Google, made even better. It allows you to link with friends, businesses, chat, organize your contacts, share your interests and much […]

Top 7 Unfriendable Offenses

Posted Apr. 6th 2011

Guest post from Jessica Killenberg Muzik, VP – Account Services, Bianchi PR What behaviors will get someone kicked out of your LinkedIn, Facebook, Twitter or other social networks? That’s the question we recently posed on our Facebook page( and a variety of LinkedIn Groups. The responses were enlightening and, in some cases, entertaining to read. And […]

Beyond Facebook and Twitter: Tumblr

Posted Nov. 10th 2010

(Guest post by Account Supervisor & Social Media Maven Leslie Dagg.) By now, you probably have some experience with the business-to-business marketing application of the more popular social media platforms, such as Facebook, Twitter and LinkedIn. So with this post, we wanted to focus on another social media site offering business-to-business marketing value that you may […]

Social Media: A New Set of Corporate Legal Landmines?

Posted Oct. 14th 2010

We often talk to clients about the use of social media in the business-to-business marketing realm. There’s no question, social media can be a powerful set of new tools to engage and build relationships with potential customers. The upside potential for connecting with customers is astronomical, but there is also some downside risk of the […]

Gaga, Oh La La – What Lady Gaga Can Teach You About Social Media

Posted Sep. 20th 2010

(Guest post from Bianchi PR Account Supervisor Leslie Dagg) We know, we know. Your opinion of Lady Gaga might be one of love, hate or ambivalence. But no matter what … we all can learn a thing or two about maximizing social media potential from her. No, seriously. And you don’t have to set a […]