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New Tools, Old Rules: Social Media Policy

Posted Mar. 5th 2013

(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) When asked about social media policy, I once heard a PR executive sum it up in this way: “It’s just new tools, old rules.” Social media has indeed given professionals a new set of tools in our collective toolbox and with that comes the […]

A Picture is Worth … 53% More Likes and 104% More Comments

Posted Jan. 29th 2013

(Post by Jessica Killenberg Muzik, APR, VP – Account Services) We have said it before … “everyone reads pictures.” And according to a recent study by HubSpot – which evaluated 8,800 Facebook posts from B2B and B2C companies – posts with photos on Facebook pages received 53 percent more likes than the average post. In […]

Part 3: Facebook for the Business Professional

Posted May. 22nd 2012

(Post by Jessica Killenberg Muzik, APR, VP – Account Services) Launched in 2004, Facebook users may create a personal profile, add other users as friends and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common-interest user groups, organized by workplace, school or college or other characteristics. The Basics: A Facebook […]

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