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Auto Suppliers Don’t Share Enough Media Coverage on Social Media

Posted Sep. 26th 2014

A recent study by Nielsen showed that “expert” content – third-party articles in trusted media outlets –is the most effective source of information impacting people in all stages of the purchase process Nielsen said, on average, earned media coverage lifted brand familiarity 88 percent more than branded content and 50 percent more than user reviews. Yet, […]

Most Auto Supplier Social Media Posts Lack Visuals

Posted Sep. 5th 2014

Everyone reads pictures. And it’s no secret that good visuals boost social media engagement. Yet based on our Social Media and Automotive Supplier Habits (SMaASH) study of the top 25 North American auto suppliers, most auto suppliers’ posts are missing a crucial component: a visual. How much do visuals help? Here are some statistics: LinkedIn posts […]

More Bang for Your Trade Show Dollars

Posted Mar. 24th 2014

(Guest post by Kayla Brown, Intern) When it comes time for your company to take part in a trade show or an event just showing up isn’t enough and it won’t guarantee the media coverage you are looking for. So this time around shake it up and try something new. Trade shows offer prime opportunities […]

New Tools, Old Rules: Social Media Policy

Posted Mar. 5th 2013

(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) When asked about social media policy, I once heard a PR executive sum it up in this way: “It’s just new tools, old rules.” Social media has indeed given professionals a new set of tools in our collective toolbox and with that comes the […]

A Picture is Worth … 53% More Likes and 104% More Comments

Posted Jan. 29th 2013

(Post by Jessica Killenberg Muzik, APR, VP – Account Services) We have said it before … “everyone reads pictures.” And according to a recent study by HubSpot – which evaluated 8,800 Facebook posts from B2B and B2C companies – posts with photos on Facebook pages received 53 percent more likes than the average post. In […]

Part 3: Facebook for the Business Professional

Posted May. 22nd 2012

(Post by Jessica Killenberg Muzik, APR, VP – Account Services) Launched in 2004, Facebook users may create a personal profile, add other users as friends and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common-interest user groups, organized by workplace, school or college or other characteristics. The Basics: A Facebook […]

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