Blog

Archive:

Taking a Proactive Approach to Social Media

Posted Jun. 10th 2016

Consistent action creates consistent results. In reviewing more than 8,300 posts for our Social Media Use by Professional Services (SMUPS) study, we noticed that the firms who took a consistent, proactive approach to their social media efforts had better audience engagement. Are you posting only when there is a conference or webinar, and then going […]

Are Auto Suppliers Wasting Time & Effort on Facebook?

Posted May. 6th 2016

Facebook may be the most powerful social media platform around, with nearly 1.5 billion monthly active viewers. Perhaps that’s why 84 percent of the top 25 North American OEM automotive suppliers have Facebook pages. The question is: Are they leveraging that presence effectively to boost awareness and engagement for their brands … or are they […]

Seven Ways Auto Suppliers Can Supercharge Their Social Media Impact

Posted Mar. 24th 2016

While many of North America’s top automotive OEM suppliers have increased and improved upon their use of social media in the past year, they can kick up the horsepower of their social media programs by following seven simple tips. Our second annual proprietary study, “Social Media and Automotive Supplier Habits 2.0™” (SMaASH 2.0™), analyzed social […]

Are Professional Service Firms Fully Leveraging the Power of Facebook?

Posted Mar. 18th 2016

Facebook is arguably the most powerful social media platform going, with 1.59 billion monthly active viewers. And while most (92 percent) of the 25 top Detroit professional service firms – as ranked by Crain’s Detroit Business – have Facebook pages, many are failing to leverage its power to boost awareness and engagement for their brands. […]

The ‘Average’ Auto Supplier, Socially

Posted Mar. 4th 2016

Our recent Social Media and Automotive Supplier Habits™ 2.0 (SMaASH™ 2.0) study of the top 25 North American automotive OEM suppliers showed that suppliers have stepped up their social media game in the past year. Among the highlights: • More suppliers are embracing social media – The most popular social media channels where leading auto […]

Most Auto Suppliers’ Social Media Posts Fail to Be Interactive

Posted Feb. 12th 2016

Most auto suppliers claim that audience engagement and connection are the immediate goals for their social media posts. Beyond that, they want to increase awareness, improve brand reputation and ultimately drive conversion or sales. And they go to great lengths to measure engagement – counting likes, follows, favorites, shares, retweets, reach, clicks and other metrics. […]

Top Blog Posts on Social Media for Professional Service Firms

Posted Feb. 5th 2016

While many professional service firms have rushed to use LinkedIn, Facebook, Twitter and YouTube in their business-to-business content marketing strategy, many don’t know how their efforts compare to those of their peers. To help those firms understand how their efforts stack up … and what the greatest opportunities for improvement are … we analyzed three […]

SUBSCRIBE TO RSS