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Making Personal Connections on a Professional Level Can Lead to PR Success

Posted Mar. 17th 2014

(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) Not that long ago, I had the opportunity to pitch “key” national and regional media in other parts of the U.S. for a client, which can be a challenge when you don’t already have solid, established relationships with target reporters in areas such as […]

Bringing Credibility to Your Content Marketing

Posted Mar. 12th 2014

In the last post (http://wp.me/ppqb5-sA), we discussed how Gartner’s Three Cs of Content Marketing – Creation, Curation and Cultivation – hinged upon what we see as the fourth, and most important, C – Credibility. Ultimately, if your content is not credible, it could end up ineffective … and your effort wasted. But how do you […]

Never Lose Your Keys: Tips for Developing Strong Key Messages

Posted Feb. 18th 2014

(Guest post by Kayla Brown, Intern) Good communicators don’t just wing it! When you have a concise, powerful idea of what you want to say about your company or product, your audiences are more likely to be engaged, more likely to understand you and more likely to remember you. In order for that to happen […]

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How PR Can Turn Data into Gold

Posted Dec. 27th 2013

(Guest post by Chad Van De Wiele, Intern) Many companies are unaware of the power of research as a professional communications tool and only use their findings for internal purposes. However, research can have a great effect on your public relations and communications strategies – if conducted and shared the right way. In order to […]

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Bringing Credibility to Your Content Marketing

Posted Oct. 1st 2013

In the last post (http://wp.me/ppqb5-sA), we discussed how Gartner’s Three Cs of Content Marketing – Creation, Curation and Cultivation – hinged upon what we see as the fourth, and most important, C – Credibility. Ultimately, if your content is not credible, it could end up ineffective … and your effort wasted. But how do you […]

The Missing “C” of Content Marketing

Posted Sep. 24th 2013

In a recent blog post (http://tinyurl.com/pnu7erq), Gartner research director Jake Sorofman – an expert in digital marketing strategy, trends and practices – introduced The Three Cs of Content Marketing: Creation—is the collaborative, often distributed process of generating original ideas and creative output in the form of text, images, video, infographics and the like. Curation—is when […]

Want to be a successful marketing storyteller?

Posted Sep. 4th 2013

Many marketers approach storytelling backwards. They create their story based on the facts, features and benefits they want to convey to the audience … they focus on what they offer, what their expertise is, how their product or service works … they select or create a platform they’d like to use to tell that story […]

Great Bosses, Great Dads: Thanks!

Posted Jun. 12th 2013

Great dads and great bosses share some of the same qualities. So, Father’s Day is the perfect time to thank your paternal parent … as well as any male mentor who has helped you in your personal or work life … for their guidance, counsel and support. If yours is still alive, thank him this weekend.  […]

12 Things to Expect from Your PR Agency – Reprise

Posted May. 29th 2013

In an earlier post, we outlined a list of seven things a client can do to make its PR agency great – our thoughts on how a client can make its PR firm more effective and a better partner ( here’s the link: http://wp.me/ppqb5-iF). Based on our firm’s 20-year history – and a few client relationships that have lasted […]

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