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BPR’s Top 25 PR Projects: #1 Freudenberg-NOK Lean Manufacturing Program Rollout (1992)

Posted Sep. 1st 2016

Challenge: Helping a then little-known sealing joint venture between a German company and a Japanese company communicate the benefits of its lean manufacturing program, when almost no supplier in North America was actually practicing lean production. Approach: Start with a media audit to gauge awareness and opportunities, then move into media relations — starting with a […]

Bianchi PR’s Top 25 PR Projects

Posted Aug. 18th 2016

As Bianchi PR enters our 25th year in business, we’re going to celebrate our GREAT CLIENTS and our shared successes in a special way … by highlighting our Top 25 PR Projects … over the course of the next year. We’ve been fortunate to work with some top brands and companies – from Anheuser-Busch to […]

Meet the Media: Mike Wayland, Automotive Reporter at The Detroit News

Posted Aug. 16th 2016

Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? The auto industry is one of the most intriguing areas of the United States economy right now, as new technologies and companies enter the industry. The development of semi-autonomous and self-driving vehicles combined with the […]

8 Questions to Ask in Your PR Agency Search

Posted Aug. 12th 2016

You’ve done it! You got the green light to engage a PR firm to assist with your PR and marketing needs. Choosing a PR firm that is the right fit for your firm is crucial to the success of your PR program. Once you’ve outlined your goals, needs and budget, you are prepared to meet […]

Are Your CEO’s Social Media Posts Going to Hurt or Help the Next Media Interview?

Posted Jul. 28th 2016

CEOs are increasingly using social media to reach key audiences. And those social posts may be coloring the outcome of your CEO’s next media interview, according to survey results from our partners in the Public Relations Global Network — PRGN (www.prgn.com). But reporters’ practices around the world vary somewhat due to geographic and cultural differences. […]

Need a Boost? How PR Can Benefit Your SEO

Posted Jul. 27th 2016

Where your company or brand shows up via online search engine results has never been more important. With nearly every company offering accessibility and outreach via its website and social media accounts – and with the majority of people searching for contacts, services and products online – the competition to stand out from the online […]

How to Engage Decision Makers in PR

Posted Jul. 22nd 2016

Has one of your really great marketing ideas fallen flat due to lack of engagement from key members of your firm? Have you presented a solid PR proposal to seemingly deaf ears? Have you ever left a meeting feeling frustrated by the lack of enthusiasm for a communications campaign? One of the main PR missteps […]

Meet the Media: Jerry Hirsch, Editor at Trucks.com

Posted Jul. 19th 2016

Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? It is pretty simple. Imagine you finish a book late and night and realize it is the first in a two-part series. You get to work the next day, order it online and it is […]

Where Do Journalists Go to Research Your CEO Before a Media Interview?

Posted Jul. 8th 2016

Most journalists around the globe have the same basic goal – to get the story. But HOW and WHERE they do research on the CEO prior to an interview varies widely, especially depending upon what part of the world they’re working in, according to our partners in the Public Relations Global Network (PRGN – www.prgn.com). […]

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