Website Newsroom FAILS

Posted Oct. 14th 2016

Having an online newsroom is one of the most important aspects of your website. It’s one of the most visited areas for journalists looking for information and acts as the main portal for information about your product or service. Its importance cannot be overemphasized. The fact is: If you don’t provide the information they’re looking […]

BPR’s Top 25 PR Projects: #3 American Heartland Homebuilder/ABC-TV’s Extreme Makeover Home Edition (2006)

Posted Sep. 29th 2016

Detroit-area company American Heartland Homebuilder (now Live Well Homes) was faced almost overnight with a need for some publicity, after agreeing to donate labor and materials to build a brand new home for an Armada, Mich. family that had recently lost its father/husband, as part of ABC-TV’s Extreme Makeover: Home Edition show. Challenges: We had […]

8 Questions to Ask in Your PR Agency Search

Posted Sep. 2nd 2016

Our August 12 blog post, 8 Questions to Ask in Your PR Agency Search, is still getting a large number of views, so it seems many people are struggling with the challenge of selecting the right PR firm. So, based on our experience on both the client and the agency sides, we’d like to offer […]

BPR’s Top 25 PR Projects: #1 Freudenberg-NOK Lean Manufacturing Program Rollout (1992)

Posted Sep. 1st 2016

Challenge: Helping a then little-known sealing joint venture between a German company and a Japanese company communicate the benefits of its lean manufacturing program, when almost no supplier in North America was actually practicing lean production. Approach: Start with a media audit to gauge awareness and opportunities, then move into media relations — starting with a […]

Bianchi PR’s Top 25 PR Projects

Posted Aug. 18th 2016

As Bianchi PR enters our 25th year in business, we’re going to celebrate our GREAT CLIENTS and our shared successes in a special way … by highlighting our Top 25 PR Projects … over the course of the next year. We’ve been fortunate to work with some top brands and companies – from Anheuser-Busch to […]

Meet the Media: Mike Wayland, Automotive Reporter at The Detroit News

Posted Aug. 16th 2016

Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? The auto industry is one of the most intriguing areas of the United States economy right now, as new technologies and companies enter the industry. The development of semi-autonomous and self-driving vehicles combined with the […]

8 Questions to Ask in Your PR Agency Search

Posted Aug. 12th 2016

You’ve done it! You got the green light to engage a PR firm to assist with your PR and marketing needs. Choosing a PR firm that is the right fit for your firm is crucial to the success of your PR program. Once you’ve outlined your goals, needs and budget, you are prepared to meet […]

Are Your CEO’s Social Media Posts Going to Hurt or Help the Next Media Interview?

Posted Jul. 28th 2016

CEOs are increasingly using social media to reach key audiences. And those social posts may be coloring the outcome of your CEO’s next media interview, according to survey results from our partners in the Public Relations Global Network — PRGN ( But reporters’ practices around the world vary somewhat due to geographic and cultural differences. […]

Need a Boost? How PR Can Benefit Your SEO

Posted Jul. 27th 2016

Where your company or brand shows up via online search engine results has never been more important. With nearly every company offering accessibility and outreach via its website and social media accounts – and with the majority of people searching for contacts, services and products online – the competition to stand out from the online […]