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Top Social Media & PR Blog Posts of 2015

Posted Dec. 30th 2015

As 2015 comes to a close, we look back at the top six posts on the Bianchi Biz Blog that generated the most views and attention. Three of the posts were related to the PRGN survey of how journalists in Europe and North America prepare for CEO media interviews, two were related to our study […]

Are Your CEO’s Social Media Channels Helping or Hurting Media Interviews?

Posted Dec. 11th 2015

Your CEO’s social media posts may have a huge impact on the outcome of the CEO’s next media interview, according to study results from our partners in the Public Relations Global Network — PRGN — (http://bit.ly/18DOK4t). Which social media platforms journalists will research … how much these channels are used by journalists, can vary significantly, […]

Too Many Professional Service Social Media Posts are Self-centered

Posted Dec. 4th 2015

Are your followers and fans asking: “What’s in it for me?” Social media experts stress that at least 75 percent of posts a company makes on its social media platforms should be something that its audience finds valuable. The problem is, what the company thinks is valuable and what the audience thinks is valuable often […]

What’s Different About How European Journalists Approach CEO Interviews?

Posted Nov. 20th 2015

A potential danger facing CEOs who engage in international media relations is the failure to understand how journalistic practices vary from one continent – or country – to another. So, to assist CEOs and their communications executives in understanding how journalists in Europe prepare for, and conduct, CEO media interviews, the Public Relations Global Network […]

Many Professional Service Companies’ Social Media Posts Lack Visuals

Posted Nov. 13th 2015

It’s no secret that everyone reads visuals. We’re wired to take in visual content faster and more effectively than words. For that reason, about 90 percent of the information sent to our brain is visual. Yet, based our recent study of 25 top metro-Detroit professional services companies, most of these organizations’ posts are missing a […]

How CEOs Can Better Prepare for Media Interviews with North American Journalists

Posted Oct. 30th 2015

While not all journalists are the same, a recent survey by our global PR agency network offers some interesting insights on how some North American journalists prepare for, and conduct, an interview with a corporate CEO. As a communications professional, knowing a journalist’s preparations and preferences can help you better prepare your CEO for the […]

Most Professional Service Firms Neglect Their Most Powerful Social Media Platform

Posted Oct. 2nd 2015

Professional service organizations are not taking full advantage of the power and reach of LinkedIn, the world’s largest professional network with 350+ million members (and adding two more across 200 countries and territories per second.)  While LinkedIn is viewed as the most important social network for business people – ahead of blogs, Facebook, Twitter, YouTube […]

One approach for CEO media interviews does not fit all markets

Posted Aug. 28th 2015

While the Internet and digital communications are making the world smaller and driving some common practices, the world of journalism is anything but unified in cultural habits, preferences and approaches. According to our global partners in the Public Relations Global Network (PRGN) who surveyed more than 200 journalists in Europe and North America, while there […]

How European Journalists Approach CEO Interviews

Posted Apr. 24th 2015

One of the biggest dangers facing CEOs who engage in international media relations is the failure to understand how journalistic practices vary from one continent – or country – to another. To help CEOs and their communications executives understand how journalists in Europe prepare for, and conduct, CEO interviews, the Public Relations Global Network (www.prgn.com) […]

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