Blog

Archive:

8 Key PR Takeaways from the Public Relations Global Network (PRGN) 2016 Spring Conference

Posted May. 13th 2016

By Jim Bianchi, APR, President What do PR firm owners from around the world talk about when they get together? Well, when we gathered in Washington D.C. with more than 40 of our PRGN partners from around the globe recently for PRGN’s semi-annual conference, search engine optimization, digital content and trust topped the list of […]

Meet the Media: Rob Spiegel, Senior Editor at Design News

Posted May. 10th 2016

What’s the top story you’re working on right now? GE’s digital factory. The company is talking about factories as a service. That means renting plant technology to manufacturers the same way GE rents jet engines to airlines. The vendor takes full responsibility for the optimization of plant equipment and the manufacturer doesn’t have to employ […]

Are Auto Suppliers Wasting Time & Effort on Facebook?

Posted May. 6th 2016

Facebook may be the most powerful social media platform around, with nearly 1.5 billion monthly active viewers. Perhaps that’s why 84 percent of the top 25 North American OEM automotive suppliers have Facebook pages. The question is: Are they leveraging that presence effectively to boost awareness and engagement for their brands … or are they […]

Meet the Media: Chris Sweeney, Reporter at Rubber & Plastics News

Posted Apr. 26th 2016

What’s the top story you’re working on right now? Our parent company, Crain Communications, is celebrating its 100th anniversary. Each publication is doing a special report focused on family run operations within their industry. Ours will run in the May 16 edition of Rubber & Plastics News. Tell us about your dream assignment. The assignments […]

Meet the Media: Tom Murphy, Senior Editor at WardsAuto

Posted Apr. 5th 2016

What’s the top story you’re working on right now? As an editorial staff, we are near the end of evaluating 47 vehicles for the 2016 Wards 10 Best Interiors competition. It’s not just a matter of, ‘Oh I like these seats’ or ‘these cupholders are awful.’ We figuratively tear apart all the vehicles, scoring them […]

The Top 8 Tips for CEOs on International Media Interviews

Posted Apr. 1st 2016

There are eight ways CEOs can help ensure their media interviews have the best possible outcome when dealing with North American and European journalists, according to study results shared by Bianchi Public Relations and its partners in the Public Relations Global Network — PRGN — (http://bit.ly/18DOK4t). 1) Know what the media have been saying about […]

Seven Ways Auto Suppliers Can Supercharge Their Social Media Impact

Posted Mar. 24th 2016

While many of North America’s top automotive OEM suppliers have increased and improved upon their use of social media in the past year, they can kick up the horsepower of their social media programs by following seven simple tips. Our second annual proprietary study, “Social Media and Automotive Supplier Habits 2.0™” (SMaASH 2.0™), analyzed social […]

Are Professional Service Firms Fully Leveraging the Power of Facebook?

Posted Mar. 18th 2016

Facebook is arguably the most powerful social media platform going, with 1.59 billion monthly active viewers. And while most (92 percent) of the 25 top Detroit professional service firms – as ranked by Crain’s Detroit Business – have Facebook pages, many are failing to leverage its power to boost awareness and engagement for their brands. […]

SUBSCRIBE TO RSS