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PR Agency Search: Experience and Value Are Top Priority

Posted Feb. 16th 2017

Post by Jim Bianchi, APR, President Companies want to get maximum value from their PR firms and in that quest for value, when selecting PR firms, some companies give heavy weight in the evaluation process to hourly rates. This can be a mistake, because hourly rates do not equate to actual value. Years ago, I […]

Meet the Media: Dave Zoia, Executive Director-Content at WardsAuto

Posted Feb. 7th 2017

Dave Zoia is executive director-content at WardsAuto where he oversees the editorial team and is responsible for all editorial content at WardsAuto. His duties include planning stories and assigning staff to events coverage, editing copy, managing the website daily and overseeing production of e-newsletters and other editorial products. Dave is also in the mix when […]

Professional Service Firm PR Challenges

Posted Feb. 3rd 2017

Industry consolidation, increasing client demands, more intense competition and diminishing loyalty of partners – these are just some of the obstacles professional service firms face daily. All of these factors make marketplace differentiation and reputational protection— two key benefits of a targeted public relations program – more important, and more difficult, than ever. In the […]

BPR’s Top 25 PR Projects: #11 NASCAR Technical Institute Grand Opening (2002)

Posted Jan. 20th 2017

When Universal Technical Institute wanted to make a splash with the opening of its NASCAR Technical Institute – the country’s first technical training school that combines a complete automotive technology program with NASCAR-specific motorsports curriculum – it raced to Bianchi PR for help. To help open the 146,000-sq.ft. facility in Mooresville, North Carolina – the […]

2016 – Most Popular Automotive Supplier PR Posts

Posted Dec. 29th 2016

This year, despite a great deal of progress made by auto OEM suppliers in the use of social media channels, social media continued to dominate the most visited of our auto supplier posts. The five most-viewed of our automotive supplier-focused blog posts in 2016 were: Infographic: 7 Tips for Auto Suppliers to Supercharge Their Social […]

2016 – Most Popular Meet the Media Posts

Posted Dec. 27th 2016

Our “Meet the Media” mini-profiles of key journalists with whom we work has become one of our most popular features. Among the most-viewed of our MTM profiles of 2016 were: • Brent Snavely, Detroit Free Press – http://bit.ly/2hqMt6f • Mike Wayland, Detroit News – http://bit.ly/2hZuYJo • Jeff Gilbert, WWJ-AM 950 – http://bit.ly/2ia3j96 • Dustin Walsh, […]

BPR’s Top 25 PR Projects: #9 TRW Launches Electrically Assisted Steering with Mario Andretti (1997)

Posted Dec. 21st 2016

Challenge: How do you get busy auto executives and automotive reporters to spend a half-day hearing about and test-driving a new electric steering system … in the dead of winter in Detroit? You make the event extra special by putting the world’s greatest race car driver of all time, Mario Andretti, on your team – […]

Bianchi PR’s Recent Meet the Media Profiles

Posted Dec. 20th 2016

Here’s a list of links to our recent Meet the Media profiles: John Stoll, Detroit Bureau Chief at The Wall Street Journal David Cullen, Executive Editor at Heavy Duty Trucking Chris Paukert, Managing Editor at Roadshow by CNET Sharon Carty, Reporter and News Editor at Automotive News Laura Putre, Staff Writer at IndustryWeek  

Why One Global Approach for CEO Media Interviews Doesn’t Work

Posted Dec. 9th 2016

Even though the Internet and digital communications are making the world smaller and driving some commonality in practices, the world of journalism is anything but unified in cultural habits, preferences and approaches. According to our global partners in the Public Relations Global Network (PRGN), who surveyed more than 200 journalists across Europe and North America, […]

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