Many Professional Service Companies’ Social Media Posts Lack Visuals

Posted Nov. 13th 2015

It’s no secret that everyone reads visuals. We’re wired to take in visual content faster and more effectively than words. For that reason, about 90 percent of the information sent to our brain is visual. Yet, based our recent study of 25 top metro-Detroit professional services companies, most of these organizations’ posts are missing a […]

Auto Suppliers Need to Shift Their Focus Outward on Social Media

Posted Nov. 6th 2015

More than 50 percent of the posts made on social media by automotive suppliers are focused on themselves, according to our recent Social Media and Automotive Supplier Habits™ 2.0 (SMaASH 2.0) study of the top 25 North American automotive OEM suppliers. Given that the golden rule of social media is: for every one post about […]

Most Professional Service Social Media Posts Fail the Interactivity Test

Posted Oct. 23rd 2015

Engagement is the immediate goal for most professional service firms’ social media presence. Law firms, architects, staffing companies and more go to great lengths to measure and analyze engagement with likes, favorites, shares, retweets, reach, clicks and other metrics. Yet only a small share of professional service firm posts are the type that actually encourage […]

Most Professional Service Firms Neglect Their Most Powerful Social Media Platform

Posted Oct. 2nd 2015

Professional service organizations are not taking full advantage of the power and reach of LinkedIn, the world’s largest professional network with 350+ million members (and adding two more across 200 countries and territories per second.)  While LinkedIn is viewed as the most important social network for business people – ahead of blogs, Facebook, Twitter, YouTube […]

One approach for CEO media interviews does not fit all markets

Posted Aug. 28th 2015

While the Internet and digital communications are making the world smaller and driving some common practices, the world of journalism is anything but unified in cultural habits, preferences and approaches. According to our global partners in the Public Relations Global Network (PRGN) who surveyed more than 200 journalists in Europe and North America, while there […]

The Top 8 International Media Interview Recommendations for CEOs

Posted Aug. 17th 2015

There are eight key things CEOs can do to help ensure their media interviews have the best possible outcome with North American and European journalists, according to study results recently shared by Bianchi Public Relations and its partners in the Public Relations Global Network — PRGN —  ( 1. Know the information that is featured […]

Six Ways CEOs Can Sabotage Their Own Media Interview

Posted Jul. 17th 2015

Unintended offenses by a CEO during a media interview can have a negative impact on the resulting media coverage – causing long-term damage to both the CEO’s and the company’s image, and undermining the PR person’s and the company’s prospects for future positive coverage. According to a study recently conducted by our partners in the […]

PR Challenges for Professional Service Firms

Posted Jun. 30th 2015

Professional service firms face a myriad of challenges – industry consolidation, increasing client demands, more intense competition and diminishing loyalty of partners, for starters. All of these factors make marketplace differentiation and reputational protection— two key benefits of a targeted public relations program – more important, and more difficult, than ever. In the realm of […]

How North American Journalists Prepare for CEO Interviews

Posted Apr. 10th 2015

Not all journalists are the same, but a recent survey offers some new insights on how some North American journalists prepare for, and conduct, an interview with a corporate CEO. As a communications professional, knowing a journalist’s preparations and preferences can help you better prep your CEO for the best possible interview outcome. Key findings […]